Machester Derby

Manchester Derby – Barclays Premier League

Monday night there was a highly anticipated clash between the two titans of the Barclays Premier League, Manchester United and Manchester City. Two clubs with two groups of passionate supporters, all in one city. The outcome of this match would also determine first ranked club in the league table.

CrowdRiff recorded 312,758 tweets during the match itself (including one hour before start time and one hour after full time). Other sources are reporting that there were 1 million tweets about the match, which is likely correct if you include all tweets sent throughout the day. The most popular moment of the match was the first (and only) goal scored by Kompany minutes before half time. This goal sent the audience into a tweeting frenzy, producing over 2,750 tweets/minute by the Manchester City fans alone (peaking at 97 tweets/second).

Manchester United vs Manchester City – Tweets by the minute!

Graph of twitter activity for the April 30, 2012 match between Manchester City and Manchester United

As we’ve seen many times before, the excitement was echoed on Twitter as well. While the Manchester derby was a popular on Twitter, it was still overshadowed by the Barcelona v Chelsea match a few days earlier which broke the Twitter World Record for Sports Tweets Per Second (13,684 tweets/second at its peak).

We have divided the tweets by club in the visualization above. The volume of tweets per minute for Manchester United shown in red and Manchester City in blue. These patterns indicate moments in the match when specific groups of fans are most vocal on Twitter.

Instagram deserves special mention here. The mobile photo sharing service (recently acquired by Facebook for $1B) was used to produce 25% of the photos from fans on Twitter. Our platform insights show that 60% of the fans were tweeting with their mobile photos and BlackBerry was the most popular device. 26% of the fans who tweeted during the match did so using a BlackBerry.

We think these mobile stats emphasize the overwhelming popularity of Instagram, and here’s why. Instagram is only available for iPhone and Android (as of recently). It is not available on BlackBerry. This means that although BlackBerry was the most prominent mobile device (at 26%) the iPhone and Android fans took enough photos using Instagram to claim 25% of the total photos shared on Twitter.

Overall, this was a perfect example of how football fans interact live on Twitter during a match. There are great opportunities to identify and engage with key fans based on these insights… and that’s what we do best.

Cheers,
Dan & the CrowdRiff Team