Today, people are taking inspiration and action from the visuals they see.
We’re making all sorts of decisions from where we go for lunch that day all the way to where we choose to travel, based on visuals all the time.
Knowing this, brands need to rethink the way they’re connecting with their audiences — to center their marketing around visual content. Brands need to embrace visual influence.
We’ve worked with hundreds of brands to learn what it takes to become visual influencers. And we’ve taken what we’ve learned, and completely redesigned our visual marketing platform to serve the goal of visual influence.
We’re so excited to tell you about the new CrowdRiff that’s in the works.
It’s the same visual marketing platform you know and love, re-engineered to put visual influence at the center.
Our goal, as always, is to help brands connect with their audiences even better than before, through the power of visuals. We’re making it even easier for you to show consumers what matters.
Transforming the way you do marketing
We’ve listened to what marketers have been saying about how they use visuals, and where they struggle. The new CrowdRiff platform makes it easier to put visuals at the center of any marketing initiative.
A new home for any and every visual asset
Most marketers work with more than user-generated content, so your visual marketing platform should too. CrowdRiff doesn’t just source and manage UGC — it’s for all your brand’s visual content.
CrowdRiff is an all-in-one visual marketing platform. We’re making it possible for brand marketers to house and manage all visual assets — from photos to videos, earned and owned — in one robust system. No more photos lost in individual folders or hard drives.
A seamless, intuitive workflow
The new CrowdRiff is designed to center your workflow around your visuals, in 4 main stages.
CrowdRiff combines the photos people are sharing about you online (earned content) with the visual assets you’ve commissioned or purchased (owned content) to give you an enormous collection of visual assets, one that keeps on growing.
With folders, keywords, and powerful universal search features, you can easily organize all your visual assets in a system that makes sense for you. And with our Google Vision integration, all photos you upload are auto-tagged with relevant keywords — allowing you to find any visual easily, eliminating manual effort.
Any photo that lives in CrowdRiff can be published to a visual influence app, or multiple apps, depending on what you want to do with it. That might be the Galleries App, for publishing dynamic visual content to a web page, or the Rights Management App, so you can request, receive and track rights to the UGC visuals you love.
CrowdRiff helps you learn about the photos that deliver the optimal results, whether those visuals are used in your email marketing, website, or on social media.
It’s an intuitive workflow that starts with visuals and ends with visual influence.
Introducing a new app ecosystem
We’re introducing an entirely new app ecosystem to CrowdRiff. This enables us to more easily add new features to the platform as well as open up the platform to partners that are creating more exciting ways to leverage visuals.
This new ecosystem will allow CrowdRiff customers to do even more with their visual content, and tap into the innovations of our industry partners.
Be a part of our journey
As we prepare to launch the new CrowdRiff platform, we’re selecting a handful of existing CrowdRiff power-users to have the first, exclusive access to the platform.
We pride ourselves on having a direct line of communication with our customers, and I’m excited to personally work closely with our Early Access Program members to share what we have built and incorporate their feedback.
We’re going to be rolling out new features continuously, and will share regular updates in blog posts like this one. Join our product update mailing list, and be the first to know about our newest releases and advancements in the new CrowdRiff.