What’s the secret to attracting more Instagram followers? Whether you’re just starting out or looking to refresh your Instagram strategy, it can be tough to get more users to click ‘follow’ – especially for smaller brands and organizations that are still growing their customer base. But there are ways to make it easier! Contrary to popular…Read More
Elizabeth is the Content Marketing Manager at CrowdRiff. She has a passion for the digital and startup space, SaaS blogs, and bubble tea. Say hello!
Let’s say it’s the end of your work day. As you unwind before your commute home, you take a few minutes to scroll through your Instagram… and there it is. One of your co-workers recently posted a shot of a mouthwatering burger. Everything, from the perfectly toasted bun, to the crisp lettuce over the beef,…Read More
What’s the simplest way to connect with your audience? If you’re thinking “visual content,” that’s spot on. Consider that most people only remember 10% of information they hear after three days. But when a relevant visual is presented alongside the same information, people will remember 65% of it. So if you can leverage visuals to…Read More
Simply put, destination marketing has changed. Today’s traveler not only has a more connected network of friends to recommend the next best place to visit, but also the entire web at their fingertips. There are hundreds of sites and apps (and not to mention user-generated content on social media) out there that help inspire travelers.…Read More
Whether you’ve spent months or years crafting the perfect social media presence for your brand, the idea of handing over the reins to someone else can be a bit unnerving. But that’s exactly what many DMOs and museums are doing to attract new visitors – and it’s working! A social media takeover is a strategic…Read More
Influencer marketing has become one of the biggest marketing buzzwords lately. Most of the time, marketers approach this strategy by reaching out to people with large followings. But we’ve actually found that the companies we work with have grown their audiences and engagement by activating the micro-influencers. They may only have 200 followers, not 2000,…Read More
Creating a compelling, engaging social media presence as a destination marketing organization isn’t easy. You have to start a conversation. You have to find a unique way to highlight the best attractions, food, and drink, etc. So new followers and (eventually) visitors can find you, fall in love with your destination, and see you as…Read More
Every day, people are constantly being bombarded with the (seemingly) hundreds of photos their friends take in every place they visit. Whether it’s from the Facebook friend who’s sunbathing in Hawaii, or the Instagrammer that’s coffee-shop hopping all over the city — these are visual stories of experiences. People love and seek experiences. And to find…Read More
We went and asked some pros for social media tips on how destination marketers like you can use social media better, to inspire more travellers.
The travel industry is all about inspiring people to experience new places, people and pursuits. As a destination marketing organization, you want to be able to show people who your destination is, and give them a taste of the one-of-a-kind experience they can only get by visiting. A well-designed website can do that. But what makes a…Read More