At CrowdRiff, our mission is to help our customers use visuals to build influence with their audiences and communities.
One way we do this is by finding the best user-generated visuals from around the social web, and bringing them to life on our customers’ websites, digital ads, and social marketing.
Adapting to the way our customers work
After working with hundreds of brands, we recognized that some of our customers housed their owned photos in Digital Asset Management systems, or DAMs. They loved the functionality of a DAM, but wanted to incorporate more authentic photos into their photo library.
Which brings us to our exciting announcement today:
CrowdRiff now integrates with Libris to bring UGC photos into their DAM
With CrowdRiff and Libris, brands can streamline how they source, store, organize, distribute, acquire and manage rights to visual content.
This partnership empowers shared clients to:
- Source and acquire rights to user-generated visuals (UGC) by multiple attributes
- Store, track rights to and manage all visual assets, both UGC and content produced by in-house and freelance creators, in one secure location
- Provide broader, controlled access to high-res UGC for stakeholders to use beyond website and social
Marketers can use CrowdRiff to source and acquire rights to UGC photos, and push these visuals to Libris with a single click.
In the coming weeks we’ll share more about how DMOs are using CrowdRiff and Libris together to put visuals at the heart of their marketing.