2014 was a big year for social, and not just because of the billion-dollar photos and cold crania. Social has gained a foothold in just about every aspect of business and life. We may not be paying for coffee with tweets yet, but we’re well on our way.
More integrated and specialized services are saving us time, and user-generated content has become marketing mana, but it’s also the range of data now at our disposal that’s set this year apart. The mobilization of analytics and the real-time application of big data has given us the ability to test our own hypotheses and draw our own insights. Social is teaching brands about their consumers, but with activity data now available at both ends, it’s also teaching consumers about brands.
As a tip of the cap to 2014, we wanted to show how social data provides value to brands, marketers and consumers alike. Using Riffle, we crunched the numbers on Interbrand’s Best Global Brands to find out how they use Twitter – how they interact with their audiences, which tools they use to tweet, and what role social plays in their marketing strategies.
If a simple brand list can teach us this much, imagine what’s in store for 2015.
Happy New Year!