Why Real-Time UGC Matters More Than Ever
UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.
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UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.
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By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.
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User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...
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Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers...
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A museum posts a photo of something from their collection. It’s a striking painting, and its vibrant colors jump off against the white walls. But what makes it particularly interesting is the...
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Cultural institutions tend to evoke a sense of prestige and of high-culture seriousness. So when the Museum of English Rural Life began Tweeting blunt, slang-riddled memes about exhibits in its...
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Take a second to consider: how many people come to your destination for an event? Sporting events, concerts, festivals, and other special events are a major draw and can bring fresh crowds of...
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We’ve all felt it — that irresistible pull a fantastic photo or video has to draw us in and make us crave the experience it features. Visuals have huge influence over the decisions we make. And...
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What do people think of when they hear “museum”? Grand, strict, formal, intimidating. But what do you think of? Vibrant, dynamic, full of stories, history, and character. While the first...
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It’s 2016, and the writing’s on the wall: visual marketing matters – especially for organizations in the travel and tourism space, such as DMOs, hotels and museums. Images and videos offer brands...
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