Why Real-Time UGC Matters More Than Ever
UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.
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The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion
By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.
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Taking Advantage of User-Generated Content to Promote Your Attraction
User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...
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Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff
Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers...
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Unconventional Ways Museums Can Use UGC to Promote their Exhibits
A museum posts a photo of something from their collection. It’s a striking painting, and its vibrant colors jump off against the white walls. But what makes it particularly interesting is the...
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How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme
Cultural institutions tend to evoke a sense of prestige and of high-culture seriousness. So when the Museum of English Rural Life began Tweeting blunt, slang-riddled memes about exhibits in its...
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A Guide to Marketing Your Destination Before, During & After an Event
Take a second to consider: how many people come to your destination for an event? Sporting events, concerts, festivals, and other special events are a major draw and can bring fresh crowds of...
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10 Examples of Visual Influencer Brands All DMOs Can Learn From
We’ve all felt it — that irresistible pull a fantastic photo or video has to draw us in and make us crave the experience it features. Visuals have huge influence over the decisions we make. And...
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10 Museums Winning at Visual Influence on Instagram
What do people think of when they hear “museum”? Grand, strict, formal, intimidating. But what do you think of? Vibrant, dynamic, full of stories, history, and character. While the first...
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How to Develop a More Creative Visual Story for Your Destination
It’s 2016, and the writing’s on the wall: visual marketing matters – especially for organizations in the travel and tourism space, such as DMOs, hotels and museums. Images and videos offer brands...
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