Amrita Gurney

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing and demand generation. Amrita loves contemporary art, museums, drinking tea and travelling (of course!).

  • CrowdRiff Debuts Travel Stories in Partnership with Destination British Columbia

    CrowdRiff Debuts Travel Stories in Partnership with Destination British Columbia

    New BC Story Network, powered by CrowdRiff Travel Stories, enables BC tourism partners to publish content across a syndicated network of sites to help travelers discover & book BC travel experiences.

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  • CrowdRiff Named a Skift Top Travel Startup to Watch for 2019

    CrowdRiff Named a Skift Top Travel Startup to Watch for 2019

    CrowdRiff, an AI-powered visual content marketing platform for travel brands, was selected as a Skift Top Travel Startup to Watch for 2019

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  • National Geographic Photographer, Annie Griffiths, Confirmed as Keynote Speaker for CrowdRiff’s SEE 2019 Conference

    National Geographic Photographer, Annie Griffiths, Confirmed as Keynote Speaker for CrowdRiff’s SEE 2019 Conference

    Leaders from G Adventures and BlitzMetrics, as well as travel influencer Oneika Raymond to present at inaugural travel marketing conference in Toronto, November 8-9, 2019

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  • Cultural Diversity In Museums: 5 Tactics for Inclusive Marketing

    Cultural Diversity In Museums: 5 Tactics for Inclusive Marketing

    There's no shortage of data showing a lack of cultural diversity in museums. From millennials to different ethnicities, here's how museums can use marketing to reach beyond traditional audiences.

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  • The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.

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  • Beyond the Website: Key Channels for Tourism Marketers in 2019

    Beyond the Website: Key Channels for Tourism Marketers in 2019

    Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer...

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  • Get Rights to UGC Photos at Scale with CrowdRiff’s Advanced Rights Management for Brands

    Get Rights to UGC Photos at Scale with CrowdRiff’s Advanced Rights Management for Brands

    UGC rights management has never been easier, with the launch of CrowdRiff’s Advanced Rights Management. On any given day, there are thousands of photos and videos being shared by people on social...

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  • 5 Key Takeaways from MCN 2018

    5 Key Takeaways from MCN 2018

    Social media has revolutionized the museum experience. After decades of struggling to provide a welcoming experience to those less involved in the arts, museums are becoming more accessible...

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  • Taking Advantage of User-Generated Content to Promote Your Attraction

    Taking Advantage of User-Generated Content to Promote Your Attraction

    User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...

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  • The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    DMOs across the state of Tennessee realize the power of using user-generated content (UGC) in their marketing to inspire travelers to visit the state. One of the best things about UGC is that...

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  • Instagram’s transition to the Facebook API infrastructure

    Instagram’s transition to the Facebook API infrastructure

    On December 11th, Instagram will be completing its transition to the Facebook API infrastructure; with this transition there will be some changes to how brands source and engage with their...

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  • Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers...

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  • Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    A museum posts a photo of something from their collection. It’s a striking painting, and its vibrant colors jump off against the white walls.  But what makes it particularly interesting is the...

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  • 7 Tips and Tricks to Leverage the Full Power of CrowdRiff

    7 Tips and Tricks to Leverage the Full Power of CrowdRiff

    Having been a power user of CrowdRiff for over two years now, we were so happy to have Chad Hays, the Senior Online Marketing Manager at Visit Phoenix, join us earlier this month to give his top...

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  • CrowdRiff Named One Of Canada’s Top 50 Startups

    CrowdRiff Named One Of Canada’s Top 50 Startups

    Canadian Business and Maclean’s today ranked CrowdRiff on the 2018 Startup 50 ranking of Canada’s Top New Growth Companies. CrowdRiff made the 2018 Startup 50 list with two-year revenue growth of...

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  • 5 Key Takeaways From ESTO 2018

    5 Key Takeaways From ESTO 2018

    Braving the Arizona sun in mid-summer might raise a few eyebrows, but for those that attended ESTO 2018 the destination and venue could not have been more perfect. Between the pool at the JW...

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  • CrowdRiff celebrates 400 customers in 22 countries

    CrowdRiff celebrates 400 customers in 22 countries

    It takes a village to grow a company, and we’re thrilled to share today that we are now working with over 400 of the world’s leading travel and tourism brands, in 22 countries and 6 continents....

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  • Keeping Your Facebook Ad Creative Fresh: New Tools For Travel and Tourism Brands

    Keeping Your Facebook Ad Creative Fresh: New Tools For Travel and Tourism Brands

    Ad fatigue. That dreaded word that we marketers hate to hear. We spend so much money on digital ads, but if we don’t keep them fresh, we risk paying more to reach our audiences, or even worse,...

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  • CrowdRiff selected as Top Canadian Tech Startup at 2018 Metabridge X

    CrowdRiff selected as Top Canadian Tech Startup at 2018 Metabridge X

    CrowdRiff is honoured to be recognized as the Top Canadian Tech Startup at the 2018 Metabridge X event. Founded 10 years ago, Metabridge is a year round program bringing together scale-up Canadian...

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  • How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    Cultural institutions tend to evoke a sense of prestige and of high-culture seriousness. So when the Museum of English Rural Life began Tweeting blunt, slang-riddled memes about exhibits in its...

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