Julia Manoukian

Need some fresh ideas to encourage residents to explore their own backyards?

DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

How do you clearly communicate with future visitors and your community about your destination’s reopening? We recently sat down with a group of destination marketers to learn how they were responding.

A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.

How DMOs like Visit Florida and Visit Niagara are using UGC and social media to communicate a trustworthy message to locals and visitors, support their partners, and do more with less.

How travel & tourism brands like The Denver Museum of Art and Zürich Tourism are using CrowdRiff to promote messages of health and safety, as well as support local partners as they re-open.

Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

For lean destination marketing teams, finding ways to do more with less is critical right now. Here's how you can use CrowdRiff & UGC to run low-cost marketing campaigns that drive a big impact.

Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.