Julia Manoukian

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff, where she is responsible for strategy, execution and SEO. Every day, she looks forward to the challenge of creating educating and engaging content for travel and tourism brands. Julia has a passion for storytelling, travelling and tech.

5 Tourism Trends You Don’t Want to Miss

International tourism, sustainable travel, and more. Here are the top 5 tourism trends for 2020, and how your travel or hospitality brand can respond.
Read article
Instagram is Hiding Likes in the US—Why?

Instagram is rolling out these new changes over the coming months. The platform isn't removing likes entirely, though. You can still see how many of your followers like your posts.
Read article
How Hotels Use UGC at Every Stage of the Traveler's Journey

Forty percent of hotels use UGC on their Instagram, but only 20 use it on their websites. Read on to see how you can use authentic social proof at every stage in the traveler's consumer journey.
Read article
Selfies for a Cause: How DMOs Can Promote Sustainable Tourism

How can brands balance sharing beautiful images and videos of destinations with the responsibility to protect them? Here's how DMOs can teach travelers about sustainable travel and have fun doing it.
Read article
Tying Website Metrics to Economic Impact: How One DMO Does It

Here's how Travel South Dakota is driving increased visitor numbers and repeat visitors with a compelling website, a focus on user-generated content and a close watch on website performance metrics.
Read article
The Rise of Destination Management in Tourism

The idea of destination management is everywhere these days. What have been some of the key drivers of this shift, and how can destination marketing organizations respond?
Read article
The Ultimate List of Travel Statistics for 2019 & 2020

The travel and tourism industry is always moving. The following travel statistics will help you better connect with your consumers, lift conversions and drive direct bookings and ticket sales.
Read article
10 Clever Instagram Story Ideas for Travel Brands

Want to use your Instagram page for acquiring new customers? Browse through these 10 creative Instagram Story ideas that won't only engage your followers, but also convert them into paying customers.
Read article
12 Unique CTA Examples in Travel and Tourism

Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.
Read article
The Best Theme Park Websites (And Why They Work)

What elements do all the best theme park websites have in common? And how can you apply these strategies to your park's own site to increase visitor engagement and ticket sales?
Read article
The Role of Visuals In Your Resort And Hotel Distribution Channels

Whatever online distribution channel a resort or hotel is using to get bookings, from an online travel agency to a GDS or its own website, the power of exceptional visual content is immeasurable.
Read article
How the Rise of Experiential Travel Benefits Tour Operators

Tour operators helped give rise to the experiential travel movement but resting on laurels isn’t enough. Travelers expect real-time content and actual photos of people and what they’re doing.
Read article
The Complete List of Resort and Hotel Marketing Metrics

What resort and hotel marketing metrics actually matter? This blog outlines general metrics, metrics related to your visuals, and KPIs that will help you increase conversions and direct bookings.
Read article
The Elements of the Best Resort and Hotel Website Designs

The best resort and hotel website designs emphasize visual imagery, but do so in a way that’s easy to understand, to navigate, and best of all, easy to book a stay.
Read article
The Best Tour Operator Websites to Inspire You In 2019

The best tour operator websites today are a source of inspiration, information, and action. Here are some of our favorites from a visual and conversion perspective and why they work.
Read article
12 KPIs to Measure Your Website Performance

What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.
Read article
Online to Offline: How to Improve Your Visual Marketing Strategy

How can you improve your visual marketing strategy across online and offline channels, such as your website, digital ads, and visitor guides and brochures?
Read article
14 Tour Operator Industry Leaders to Follow on Social Media

These tour operator industry leaders will help you stay up to date with the latest industry news, as well as offer a glimpse into what's next and provide inspiration for your next campaign.
Read article
17 Hospitality Leaders You Should Be Following On Social Media

Following these hospitality leaders will not only keep you in the know about the latest hotel news, but also give you a sneak peek into what’s next, and provide inspiration for your next campaign.
Read article
We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.
Read article
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Julia Manoukian

5 Tourism Trends You Don’t Want to Miss

International tourism, sustainable travel, and more. Here are the top 5 tourism trends for 2020, and how your travel or hospitality brand can respond.

Instagram is Hiding Likes in the US—Why?

Instagram is rolling out these new changes over the coming months. The platform isn't removing likes entirely, though. You can still see how many of your followers like your posts.

How Hotels Use UGC at Every Stage of the Traveler's Journey

Forty percent of hotels use UGC on their Instagram, but only 20 use it on their websites. Read on to see how you can use authentic social proof at every stage in the traveler's consumer journey.

Selfies for a Cause: How DMOs Can Promote Sustainable Tourism

How can brands balance sharing beautiful images and videos of destinations with the responsibility to protect them? Here's how DMOs can teach travelers about sustainable travel and have fun doing it.

Tying Website Metrics to Economic Impact: How One DMO Does It

Here's how Travel South Dakota is driving increased visitor numbers and repeat visitors with a compelling website, a focus on user-generated content and a close watch on website performance metrics.

The Rise of Destination Management in Tourism

The idea of destination management is everywhere these days. What have been some of the key drivers of this shift, and how can destination marketing organizations respond?

The Ultimate List of Travel Statistics for 2019 & 2020

The travel and tourism industry is always moving. The following travel statistics will help you better connect with your consumers, lift conversions and drive direct bookings and ticket sales.

10 Clever Instagram Story Ideas for Travel Brands

Want to use your Instagram page for acquiring new customers? Browse through these 10 creative Instagram Story ideas that won't only engage your followers, but also convert them into paying customers.

12 Unique CTA Examples in Travel and Tourism

Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

The Best Theme Park Websites (And Why They Work)

What elements do all the best theme park websites have in common? And how can you apply these strategies to your park's own site to increase visitor engagement and ticket sales?

The Role of Visuals In Your Resort And Hotel Distribution Channels

Whatever online distribution channel a resort or hotel is using to get bookings, from an online travel agency to a GDS or its own website, the power of exceptional visual content is immeasurable.

How the Rise of Experiential Travel Benefits Tour Operators

Tour operators helped give rise to the experiential travel movement but resting on laurels isn’t enough. Travelers expect real-time content and actual photos of people and what they’re doing.

The Complete List of Resort and Hotel Marketing Metrics

What resort and hotel marketing metrics actually matter? This blog outlines general metrics, metrics related to your visuals, and KPIs that will help you increase conversions and direct bookings.

The Elements of the Best Resort and Hotel Website Designs

The best resort and hotel website designs emphasize visual imagery, but do so in a way that’s easy to understand, to navigate, and best of all, easy to book a stay.

The Best Tour Operator Websites to Inspire You In 2019

The best tour operator websites today are a source of inspiration, information, and action. Here are some of our favorites from a visual and conversion perspective and why they work.

12 KPIs to Measure Your Website Performance

What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.

Online to Offline: How to Improve Your Visual Marketing Strategy

How can you improve your visual marketing strategy across online and offline channels, such as your website, digital ads, and visitor guides and brochures?

14 Tour Operator Industry Leaders to Follow on Social Media

These tour operator industry leaders will help you stay up to date with the latest industry news, as well as offer a glimpse into what's next and provide inspiration for your next campaign.

17 Hospitality Leaders You Should Be Following On Social Media

Following these hospitality leaders will not only keep you in the know about the latest hotel news, but also give you a sneak peek into what’s next, and provide inspiration for your next campaign.

We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.