What is the difference between owned, earned, and paid media? And where does each visual content type fit into your marketing strategy? We’ve broken down the benefits, use cases, and examples of each.
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As many as 67% of consumers say that images are very important when making a purchasing decision; and that’s why a strong visual marketing strategy can help museums bring in more revenue.
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While beautiful, the challenge with professionally commissioned photos is that they can’t keep up with changing seasons, or accurately showcase the true diversity of a destination's visitors.
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Attracting millennial tourists is a unique challenge that many DMOs are facing. Read how Explore St. Louis targets these visitors with unique content on the city's food, beer, music and culture scene.
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In order to target millennial travelers, the DMO decided to refresh its approach to their marketing materials, and so it turned to user-generated content, sourced and deployed through CrowdRiff.
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Read how this DMO updated their website with authentic visuals using CrowdRiff, and why it’s the ideal solution for their one-woman operation with a small budget in a highly seasonal industry.
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An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.
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As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.
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UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!
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Repurposed visuals and social proof from visitors are your most powerful marketing assets. But how do you get amusement park visitors to post more photos to give you that amazing visual content?
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Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as brands use it to...
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![Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg2NTQ2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYjRlMzUwMjE5MTEucG5nJnZlcnNpb249MDAwMCZzaWc9YmE1ZDQyMGY5MWFjODc1M2EyNDBjZTU5ZmEyYzY3MTU%25253D&size=1&version=1665679078&sig=580b1ae9e0a173c2b3a932c6b630c0bd&default=hubs%2Ftilebg-blogs.jpg)
