Talia van Everdingen

We're frequently hearing from our customers that they’re looking for a few ways to make the most of CrowdRiff at this time—to both help with their current situation, and to prepare for the future.

Our first ever SEE conference for travel and tourism marketers is taking place this November 8th - 9th, and we’d love to have you join us. If you need a reason to attend (or 4), SEE our list here.

What is the difference between owned, earned, and paid media? And where does each visual content type fit into your marketing strategy? We’ve broken down the benefits, use cases, and examples of each.

When it comes to your tour operator marketing, UGC is a powerful way to stand out, attract potential travelers and increase bookings. Explore these 5 innovative ways to use UGC both online and off.

As many as 67% of consumers say that images are very important when making a purchasing decision; and that’s why a strong visual marketing strategy can help museums bring in more revenue.

Travel Kansas and its ad agency had to get creative and strategic when determining how to use their limited and unpredictable budget to promote the state to many different types of travellers.

While beautiful, the challenge with professionally commissioned photos is that they can’t keep up with changing seasons, or accurately showcase the true diversity of a destination's visitors.

Attracting millennial tourists is a unique challenge that many DMOs are facing. Read how Explore St. Louis targets these visitors with unique content on the city's food, beer, music and culture scene.

In order to target millennial travelers, the DMO decided to refresh its approach to their marketing materials, and so it turned to user-generated content, sourced and deployed through CrowdRiff.

Read how this DMO updated their website with authentic visuals using CrowdRiff, and why it’s the ideal solution for their one-woman operation with a small budget in a highly seasonal industry.

Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

Meet Beth, the Communications Manager for the McKinney CVB. She has watched the town become a popular tourism destination in Texas over the last 26 years, and loves sharing its story with visitors.

An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

How do you get more guests posting photos of their journey with your airline? And how do you get them to tag you? Here are 5 proven best practices to foster more UGC for your airline.

As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.

UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!

Repurposed visuals and social proof from visitors are your most powerful marketing assets. But how do you get amusement park visitors to post more photos to give you that amazing visual content?

Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!