Talia van Everdingen

Talia is a traveller, tech lover and storyteller, and feels lucky to be working at the intersection of all three as CrowdRiff's resident Content Marketing Manager. When she’s not writing, you’ll either find her hiking up a mountain or snowboarding down it.

  • 3 Types of Visual Content You Need in Your Marketing Strategy

    3 Types of Visual Content You Need in Your Marketing Strategy

    What is the difference between owned, earned, and paid media? And where does each visual content type fit into your marketing strategy? We’ve broken down the benefits, use cases, and examples of each.

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  • How Tour Operators Can Use UGC In Their Marketing Strategy

    How Tour Operators Can Use UGC In Their Marketing Strategy

    When it comes to your tour operator marketing, UGC is a powerful way to stand out, attract potential travelers and increase bookings. Explore these 5 innovative ways to use UGC both online and off.

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  • 3 Strategies to Increase Museum Revenue with Visual Marketing

    3 Strategies to Increase Museum Revenue with Visual Marketing

    As many as 67% of consumers say that images are very important when making a purchasing decision; and that’s why a strong visual marketing strategy can help museums bring in more revenue.

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  • How Travel Kansas Promotes the State Through UGC and Photo Contests

    How Travel Kansas Promotes the State Through UGC and Photo Contests

    Travel Kansas and its ad agency had to get creative and strategic when determining how to use their limited and unpredictable budget to promote the state to many different types of travellers.

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  • How Hammock Coast Used CrowdRiff to Transform its Website with Fresh Visuals All Year Round

    How Hammock Coast Used CrowdRiff to Transform its Website with Fresh Visuals All Year Round

    While beautiful, the challenge with professionally commissioned photos is that they can’t keep up with changing seasons, or accurately showcase the true diversity of a destination's visitors.

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  • How Explore St. Louis Targets Millennials with a Microsite Powered by UGC

    How Explore St. Louis Targets Millennials with a Microsite Powered by UGC

    Attracting millennial tourists is a unique challenge that many DMOs are facing. Read how Explore St. Louis targets these visitors with unique content on the city's food, beer, music and culture scene.

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  • How Discover the Palm Beaches Florida Increased Web Conversions, Ad Effectiveness, and Heads in Beds by Using CrowdRiff

    How Discover the Palm Beaches Florida Increased Web Conversions, Ad Effectiveness, and Heads in Beds by Using CrowdRiff

    In order to target millennial travelers, the DMO decided to refresh its approach to their marketing materials, and so it turned to user-generated content, sourced and deployed through CrowdRiff.

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  • Why CrowdRiff is Ideal for the Block Island Tourism Council's One-Woman Team

    Why CrowdRiff is Ideal for the Block Island Tourism Council's One-Woman Team

    Read how this DMO updated their website with authentic visuals using CrowdRiff, and why it’s the ideal solution for their one-woman operation with a small budget in a highly seasonal industry.

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  • User-Generated Content for Hotels & Resorts: 8 Top Examples

    User-Generated Content for Hotels & Resorts: 8 Top Examples

    Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

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  • A Day in the Life of a Destination Marketer: Beth Shumate (McKinney, Texas)

    A Day in the Life of a Destination Marketer: Beth Shumate (McKinney, Texas)

    Meet Beth, the Communications Manager for the McKinney CVB. She has watched the town become a popular tourism destination in Texas over the last 26 years, and loves sharing its story with visitors.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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  • 5 Ways to Foster User-Generated Content for Your Airline

    5 Ways to Foster User-Generated Content for Your Airline

    How do you get more guests posting photos of their journey with your airline? And how do you get them to tag you? Here are 5 proven best practices to foster more UGC for your airline.

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  • 8 Examples of DMO Neighbourhood Pages

    8 Examples of DMO Neighbourhood Pages

    As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.

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  • How Resorts and Hotels can Harvest More UGC

    How Resorts and Hotels can Harvest More UGC

    UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!

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  • 5 Ways to Foster More UGC at your Amusement Park

    5 Ways to Foster More UGC at your Amusement Park

    Repurposed visuals and social proof from visitors are your most powerful marketing assets. But how do you get amusement park visitors to post more photos to give you that amazing visual content?

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  • How Museums Can Use Instagram Stories

    How Museums Can Use Instagram Stories

    Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!

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  • How Tourism Brands Can Use Live Video

    How Tourism Brands Can Use Live Video

    Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as brands use it to...

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  • Top Tourism Marketing Posts of 2018

    Top Tourism Marketing Posts of 2018

    The beginning of a new year signals that it’s time for reflection. At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in...

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