Skip to main content

CrowdRiff Named one of Canada’s Top 100 Small & Medium Employers

CrowdRiff top 100 small medium employers canada

TORONTO – APRIL 12, 2019 – CrowdRiff, the leading visual marketing platform for travel and tourism brands, has been named one of Canada’s Top Small & Medium Employers for 2019. This recognition comes from Mediacorp Canada Inc., the group also behind Canada’s Top 100 Employers project.


“Our company has grown into a travel tech leader since we launched in 2014, and it’s because of our incredible team of employees,” said Dan Holowack, co-founder and CEO of CrowdRiff.


“From the beginning we understood that our team members found satisfaction from more than just flashy perks like a foosball table or weekly happy hours. While those are always great, true satisfaction comes from the human side of things: a work-life balance, support for new parents, and an empathetic leadership that does its best to support the needs of all employees. I’m proud of this national recognition and grateful to the employees who make CrowdRiff a great place to work.”


CrowdRiff was recognized for the support it offers employees who are new mothers and fathers, including adoptive parents, with generous maternity and parental leave top-up payments (to 80% for up to 26 weeks) as well as CrowdRiff’s efforts to encourage employees to adopt an ownership mentality through a share purchase plan, available to all employees.


Some other employee benefits CrowdRiff offers includes weekly group activities such as kombucha-making workshops to help all team members better know one another; a dog-friendly workplace; and generous learning and development subsidies. After one year, employees are also eligible to participate in a unique vacation travel program to financially support employees who want to visit destinations that are also CrowdRiff clients.




Now in its 6th  year, Canada’s Top Small & Medium Employers is an editorial competition that recognizes small and medium-sized enterprises that offer the nation’s best workplaces and forward-thinking human resources policies. The competition is limited to private-sector commercial organizations with under 500 employees. Employers are evaluated using the following criteria:


1| Physical Workplace;


2| Work Atmosphere & Socials; 


3| Health, Financial & Family Benefits;


4| Vacation & Time Off;


5| Employee Communications; 


6| Performance Management;


7| Training & Skills Development; and 


8| Community Involvement.


This is just the latest recognition for CrowdRiff. Over the past year, the company was also named the Top Canadian Tech Startup at the 2018 Metabridge X event; made the 2018 list of Canada’s Best Workplaces™ for Millennials; was included in the 2018 Startup 50 ranking of Canada’s Top New Growth Companies; earned a spot on the 2018 list of Best Workplaces in Technology by Great Place to Work®; and named on the 2019 list of Best Workplaces™ for Women.


About CrowdRiff

CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences, at scale. To date, CrowdRiff has processed over 500 million images, and the company currently works with over 500 leading travel and tourism brands globally, including Destination BC, Colorado Tourism Office, CityPASS and the Netherlands Board of Tourism and Conventions.


About MediaCorp


Founded in 1992, Mediacorp Canada Inc. is the nation’s largest publisher of employment periodicals. Since 1999, the Toronto-based publisher has managed the Canada’s Top 100 Employers project, which

includes 18 regional and special-interest editorial competitions that reach over 15 million Canadians annually through a variety of magazine and newspaper partners. Mediacorp also operates, a large job search engine that includes editorial reviews from the Canada’s Top 100 Employers project and is used by almost 8 million users in Canada each year. Mediacorp also hosts the Top Employer Summit, Canada’s largest conference for senior-level HR professionals.

About the author

Maya is the HR & Culture lead at CrowdRiff.