TORONTO – MARCH 27, 2019 – CrowdRiff, the leading visual marketing platform for travel and tourism brands, has been included on the 2019 list of Best Workplaces™ for Women. CrowdRiff received this honour after a thorough and independent analysis conducted by Great Place to Work®.
“At CrowdRiff, we value diversity and firmly believe that an inclusive and supportive work environment translates into a better product, more engaged employees, and happier customers,” said Dan Holowack, co-founder and CEO of CrowdRiff. “Being named to the 2019 List of Best Workplaces for Women Is an outstanding achievement that speaks to the way in which our company values, empowers, and promotes the contribution of women across all aspects of our business.”
Since CrowdRiff was founded in 2014, the company has grown significantly. The company currently has 82 employees, equally balanced between men and women, with plans to grow the team by more than 60% through the end of 2019.
“We pride ourselves on the diverse workplace that we have created,” said Amrita Gurney, VP of Marketing at CrowdRiff. “We take a very strategic approach to growing our team and work hard to ensure our recruiting and hiring processes are inclusive. We carefully consider the language we use and the platforms we leverage in posting open jobs, as well as the questions we ask candidates, and the diversity of our interviewing panel. Being intentional around diversity in our recruitment efforts has helped us attract new hires and has also played a role in helping us retain our employees.”
The list of Best Workplaces for Women is based on direct feedback from employees of the hundreds of organizations that were surveyed by Great Place to Work. The data has a 90% confidence and a plus or minus 5% margin of error.
To be eligible for this list, organizations must be Great Place to Work Certified™ in the past year, have a minimum of 15 female employees, and at least 90% of employees agree that their workplace is safe and people are treated fairly regardless of their gender. Great Place to Work® selected companies to include on the 2019 list of Best Workplaces for Women based on the overall Trust Index score from female respondents, as well as the programs and practices that promote the fair treatment and advancement of women.
CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences, at scale. To date, CrowdRiff has processed over 500 million images, and the company currently works with over 350 leading travel and tourism brands globally, including Destination BC, Colorado Tourism Office, CityPASS and the Netherlands Board of Tourism and Conventions.
About Great Place to Work®
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Conducting the world’s largest workplace study, surveying over 8,000 organizations representing more than 10 million employees in more than 50 countries, GPTW provides tremendous understanding of effective business cultures and the increasingly complex marketplace. Through proprietary assessment tools and services, GPTW recognizes the world's Best Workplaces™ in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). GPTW provides the benchmarks and expertise needed to create, sustain, and recognize outstanding workplaces, and it supports clients as this accelerating pace of change compels organizations to continuously adapt, innovate and thrive.
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