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CrowdRiff CEO Dan Holowack presents at 2018 UNWTO Snow and Mountain Tourism World Congress

Dan Holowack, CEO and CoFounder at CrowdRiff, was an invited speaker at the 2018 World Tourism Organization (UNWTO): Snow and Mountain Tourism Congress, held in Andorra.


Now in its 10th year, the UNWTO Snow and Mountain Tourism Congress brings together tourism leaders from the private and public sector to share best practices, discuss issues and challenges, and learn about new technologies.

Dan’s session focused on how mountain destinations can use user-generated content to attract visitors, gain their trust and improve their experiences in-destination. A number of CrowdRiff customers were highlighted in the presentation, including Destination BC, Blue Mountain Resort, and Colorado Tourism Office.

Blog header image: Jan Traid

About the author

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing and demand generation. Amrita loves contemporary art, museums, drinking tea and travelling (of course!).