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How Museums & Attractions Are Responding (March 30 Roundup)

In last week’s roundup, we saw how facilities like the Shedd Aquarium and the National Cowboy Museum are sharing content online to bring people joy and entertainment. Others, like The Cincinnati Zoo & Botanical Gardens, are encouraging people to “Dream Now, Visit Later,” by purchasing memberships for future openings. 

This week, we’re bringing you fresh examples of how museums and attractions are responding around the globe during this unique and unprecedented time.

Giving your visitors the most up-to-date and useful information about your facility or organization

Many organizations and facilities have rolled out COVID-19 specific messaging by now. Here is a couple that stood out to us.

Adventure Aquarium (New Jersey)

On their COVID-19 web page, Adventure Aquarium includes a note from their Executive Director. There is also an FAQ section, which addresses what the aquarium is doing for employees, to honor memberships, and how to get in contact for future bookings. 

Denver Art Museum

The Denver Art Museum uses its social channels to keep people informed. For example, they regularly Tweet the latest news relating to the museum, and their Instagram bio directs people to their COVID-19 webpage for “updates and opportunities to engage while we’re closed.” 

They also promote their lesson plans on visual art, giving people an easy way to access them by copying and pasting a link into their browsers.

Sharing content that your community can enjoy virtually

Here are some ways organizations are helping their followers learn, stay positive and keep busy while adhering to government health mandates. 

San Diego Museum of Art

The San Diego Museum of Art is hosting free online tours, plus video lectures, and performances inspired by works of art (via BishBash). 

The ROM (Ontario, Canada)

The Royal Ontario Museum features a list of at-home activities on their website. One, called ‘How to Write Your Name in Egyptian Hieroglyphs’ has generated a ton of joy for both kids and adults.  

Monterey Bay Aquarium

The Monterey Bay Aquarium has taken to Instagram for daily guided meditations, called ‘MeditOceans,’ set to videos of sea life (via BizBash). 

Kentucky Derby Museum

The Virtual Kentucky Derby Museum features artifacts, fun facts, oral history videos, educational lessons, and activities you can do at home. They’re also encouraging people to share their at-home projects on social media using hashtag #derbyeveryday.

Since the launch, traffic to website doubled, and time spent on virtual museum page has been over three minutes. 

Georgia Aquarium

Georgia Aquarium partnered with the Atlanta Humane Society to bring their puppies in to explore:

In a few days, the video has amassed almost 200 thousand views.

San Diego Zoo

Get your “stress-reducing animal fix” via the San Diego Zoo’s live cams, where you can watch penguins, baboons, koalas, giraffes and elephants and more. 

Or you can head to their TikTok page:


Say hi to Otis, the 4,100 lb. floaty river pup. ##sandiegozoo

♬ Cute Doggies Only - kadin.foote


The MoMa has shifted its entire M.O. to reflect online content. On their website, you can “read, watch, and listen” to their magazine wherever you are, teach art from home, or join a community of learners virtually.  

American Writers Museum (Chicago)

In response to Shedd Aquarium's viral video last week, Opus the penguin from Berkeley Breathed’s famous comic strip Bloom County decided to explore the AWM. 


Look who stopped by today! It’s Opus from @berkeleybreathed’s Bloom County! Inspired by @shedd_aquarium’s adorable penguins who explored their aquarium, Opus decided to explore the AWM while it’s closed to human visitors. He had a blast! Here’s what he did: • He was thrilled to get his fins on one of our vintage typewriters • He left us a beautiful poem in The Mind of a Writer Gallery • He had us take his picture in front of our Word Waterfall and the tree mural in the Children’s Gallery, which he said were two of his favorite spots for a photo opp • And finally he paid homage to some of his favorite comics and cartoonists. First he read a Peanuts comic panel featuring fellow cartoon animal and American icon Snoopy. And then he got a “bird’s eye view” of Superman creator Jerry Siegel’s typewriter on display in our ‘Tools of the Trade’ exhibit. It was a great visit from a special friend. Amidst all that is happening in the world, we gotta say today was a pretty good day to #MuseumFromHome

A post shared by The American Writers Museum (@americanwritersmuseum) on

The AMW staff also continues to engage their followers at home with Twitter quizzes, and by asking people questions like what books they’re reading. Keep an eye out on their social media pages for upcoming author interviews. 

Skydeck Chicago

Skydeck Chicago lit up their tower yellow on Sunday night based on votes from their community. To the people who voted, yellow symbolized "hope, happiness, and positivity."

They also host a weekly trivia about the tower on their Instagram Story.

Everglades Holiday Park

On their Instagram account, the folks at Everglades are reminding people to “wash their hands” like this little raccoon: 

How is your museum or attraction responding? Give us a tweet @CrowdRiff or send us a message on Instagram to let us know.

About the author

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff. A former journalist, she has helped several Toronto startups raise their thought leadership profiles and scale their content efforts to influence revenue. She's passionate about storytelling, traveling, and tech.

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