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Celebrating the Newest Release of CrowdRiff’s Visual Marketing Platform

CrowdRiff Platform launch blog header

We’ve been dropping hints for a few months now, and the day is finally here!

We’re happy to announce the latest release of CrowdRiff’s visual marketing platform, making CrowdRiff the first visual marketing platform for both UGC and owned visuals.

Speaking at the annual Destination International CMO Summit, CEO and Co-Founder Dan Holowack also shared news of our company’s rapid growth over the last year, including expanding our customer base into Europe, Australia and New Zealand.

Meet the Newest CrowdRiff Platform

“Authentic visuals are key in attracting visitors to Winnipeg,” says Cody Chomiak, Director of Marketing for Tourism Winnipeg. “CrowdRiff is an integral part of this strategy because it allows us to curate amazing photos and videos that are generated by our locals and our visitors, and share them on multiple platforms. We now have the power to tell the destination story through the eyes of a tourist, while keeping our digital properties updated with a constant stream of new visual assets. I especially love their new ‘Uploaded Assets’ library. For any DMO that is looking to move to a cloud-based keyword search library, this is it. Now any team member can easily and quickly search for photos and download the best that we have to offer in our collection.”

Marketers today are building their tech stack from multiple technologies rather than a one-size-fits-all solution.

CrowdRiff’s new platform can publish visuals to an ecosystem of apps, from content management systems to digital asset managers and social media management tools, so marketers can use the best visuals across every marketing channel, from websites to digital ads.

To date, CrowdRiff has processed over 100 million photos and videos for travel and tourism brands.

“Visuals are the language of the digital era, and marketers increasingly need photos and videos to connect with their audiences,” says Dan Holowack, CEO. “Our newest platform gives marketers the ability to source, manage and publish all their visuals from one central place — from the Instagram video posted by a traveler to the perfect beach photo commissioned from a professional photographer. I want to say thank you to each and every customer for allowing us to serve you, and for making CrowdRiff the visual marketing platform of choice for travel and tourism brands.”

About the author

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing and demand generation. Amrita loves contemporary art, museums, drinking tea and travelling (of course!).