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How Travel Brands Like Zürich Tourism & the Denver Museum of Art Use CrowdRiff for Reopening

This week in our customer roundup, we're featuring ideas on how travel and tourism brands like The Denver Museum of Art and Zürich Tourism are using CrowdRiff to promote messages of health and safety, as well as support local partners as they reopen.

Don't forget you can read more stories like these in our Community Stories Hub.

Reopening while promoting messages of health and safety

The Denver Museum of Art is using CTAs to show how they're keeping visitors safe

The Denver Museum of Art re-opened on June 26 after being closed since mid-March. 

They're using user-generated content in a gallery with calls to action (CTAs) on their homepage to highlight what they're doing to keep visitors safe. They also feature images of people wearing masks to reinforce these procedures for incoming visitors. 

How to do it:

  1. Use hashtags, social accounts, or Connect to pull in relevant content to your CrowdRiff library.
  2. Get the rights to the images or videos you want to use. 
  3. Pull these visuals into a gallery.
  4. Add a CTA to each image by clicking the megaphone icon in the top left section of the screen.
  5. Copy and paste the embed code on your website.  

Visit South Bend is running a contest promoting the usage of face masks

In our last roundup, we covered how Visit South Bend created a blog post encouraging people to wear masks around the community. 

They've taken this a step further with a photo contest. The DMO is looking to reward those who abide by the county's mask orders. People can share their mask photos by tagging @visitsouthbend or using CrowdRiff's Collector on the contest landing page. Those who share have a chance to win gift cards to area restaurants, businesses, and attractions.

How to do it:

  1. Create a Collector link and customize it with your name, logo, and terms & conditions.
  2. Share the Collector link on your social media channels, in your blog, and in your newsletter. You can also copy and paste the Collector embed code onto your website or blog.
  3. To find content that was added to CrowdRiff through a Collector, click "view assets" next to the Collector link, or search “collector-portal” or any of the other keywords you may have added. 

Visit Ithaca created a video promoting mask-wearing using UGC

The video promotes the message that #masksaregorges, and includes a message from the Mayor: "…for the safety of everyone around us let’s all wear face masks together.”

How to do it:

  1. Source UGC content from your partners, community, and future travelers. Remember, you can also use Collector to gather high-quality, rights-approved visuals from your community as well.
  2. If you're not using Collector, get the rights to every visual you want to use.
  3. Stitch the UGC images or videos together into one like Visit Ithaca's.

Reopening with a focus on your local partners 

Tourism Zürich ran a recovery campaign to stimulate the local economy

Switzerland reopened to tourists on June 15, welcoming to visitors from 30 countries. "Slowly but steadily life is coming back to the streets of Zürich," reads the re-opening webpage. 

The webpage features a smattering of discounted rates and special deals from Zürich's hotels, museums, restaurants, and shops. The owned & collected images are hosted in a CrowdRiff gallery with Google Locations so that people know where to find each business and its operating hours. They're also using social ads to drive regional/Swiss residents to the campaign.

How to do it:

  1. Create and customize a Collector link in CrowdRiff.
  2. Send the Collector link out to your partners in an email, on social media, or host it on a webpage.
  3. Pull the PDFs, JPEG & PNG files that they share with you into a CrowdRiff gallery. Add Google Locations to each image. 
  4. Copy and paste the gallery embed code on your website. 

Visit Flagler created a page with a CrowdRiff gallery to showcase businesses who meet certain health & safety guidelines

Visit Flagler created a page to show local businesses who have taken the Pledge to Prevent and are stepping up to protect others. 

Pledge to Prevent is a voluntary program where Flagler County tourism businesses commit to clean and healthy standards for their guests and employees to prevent the spread of COVID-19. 

How to do it:

  1. Source UGC content from your partners, community, and future travelers. 
  2. Get the rights to the visuals you want to use.
  3. Pull the visuals into a gallery and embed it on your website. 

Travel Paso has a landing page to support local business and highlight a new outdoor dining program

Travel Paso in California has a new #SavorPaso campaign and landing page to support local businesses and also to highlight their new Downtown City Park Dining program. Locals can order take-out from the downtown restaurants, reserve a table in the city park using Yelp, and enjoy their meals outside in a safe, socially distant, and clean setting.

A CrowdRiff gallery showcases real-time UGC of people enjoying meals outside through the program.

Reopening with a focus on intrastate or regional travel

Travel Wyoming created a road trip page using CrowdRiff galleries

In an effort to encourage residents to explore their own state, Travel Wyoming is promoting its road trip page. Each route highlights spots of interest along the way and features a CrowdRiff gallery with recent UGC.

How to do it:

  1. Make a list of relevant partners and their social profiles. Add these partners to your tracked business accounts in CrowdRiff. 
  2. Identify any relevant, regional hashtags, and add these to your tracked hashtags
  3. Get the rights to the visuals you want to use. 
  4. Create a gallery for each region. 
  5. Copy and paste the gallery embed code to the webpage for each region.

Visit Holland has started a new campaign focused on domestic tourism

Visit Holland is spearheading a new campaign to activate local partners and Dutch residents. They're asking residents to share local trips with the hashtag #hiermoetjezijn, freely translated as 'This is where you should be.' 

As of June 3, they've received over 6000 tips, which Jasper Broekhuis, their Social Media Marketing Manager, considers to be highly successful. 

On the campaign webpage, you can find user-generated content by locals, influencers, and even the DMO's editorial team!

Reopening with a focus on local travel

Visit Cayuga used rights-approved images to build a rack card

Visit Cayuga has built a rack card to advertise at local hotels, landmarks, and restaurants using rights-approved imagery they've received through CrowdRiff.

How to do it:

  1. Source content locally through hashtags, your partners, or by using Collector.
  2. If you're not using Collector, get the images to the visuals you want to use. 
  3. Include the images in your next piece of print marketing like Visit Cayuga.

Using CrowdRiff to highlight Black-Owned Businesses

Visit Kansas City has a page highlighting Black-Owned Businesses in the city featuring a CrowdRiff gallery. They will be including the webpage in their newsletter they're sending out this week.

They've also asked people to send them recommendations to add to the list by messaging them on Instagram or via email.

How to do it:

  1. Make a list of Black-Owned Businesses in your city or consult a local partner. For example, Visit KC consulted Black Privilege to find Black-Owned businesses, vendors, and resources in Kansas City.
  2. Gather content from these places using hashtags, Connect, or social trackers. 
  3. Pull this content into a CrowdRiff gallery and embed it on your website, host it on your Media Hub, or share this information in your next email newsletter. 

Have an example you think we should know about? Let us know in our Community Stories Hub.

Image credit: @purzlbaum

About the author

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff. A former journalist, she has helped several Toronto startups raise their thought leadership profiles and scale their content efforts to influence revenue. She's passionate about storytelling, traveling, and tech.

Profile Photo of Julia Manoukian