As more and more travelers seek sustainable travel options, European destination marketing teams are taking action.
We've hand-picked 15 inspiring sustainable tourism examples from European DMOs, which show us the way forward for travel brands.
These DMOs are of varying sizes and budgets, but all are trail-blazers and stewards of sustainable tourism.
Be inspired by examples from European destination marketing teams who are:
- Encouraging environmental behaviour
- Promoting local businesses
- Dispersing tourism away from hotspots
- Promoting year-round tourism