“How can I use CrowdRiff right now?”
It’s a question we’ve heard a lot lately.
Especially during this unique time, it can be difficult to juggle it all: planning for the recovery, keeping your organic channels active, and supporting your local partners.
To make your life easier, we've taken some of the top questions from our customer community and answered them here.
Here’s what we’ll cover:
A: It depends. There are a few different “themes” we’ve seen customers using for their galleries.
Up-to-date informational visuals
At their core, DMOs are a trusted source of information for both future travelers and locals. Some DMOs are using galleries on their COVID-19 information pages, like Louisiana Northshore.
In this gallery, they’re using a blend of content they’ve uploaded and images from local businesses. This mix of information helps them remain transparent and informative.
Visuals that support partners
As the pandemic unfolds, local businesses have been among the hardest. At the same time, locals want to know if their favorite restaurant is still open.
Many DMOs are sharing visuals of modified menu items and restaurants offering delivery and curbside pickup. For example, on their takeout page, Louisville is asking restaurant owners to upload specialty menus to be featured in a CrowdRiff gallery.
Visuals of positivity and resilience
The fabric of your city, region, or country/state is its people. Highlight these folks doing great things in the community, like Visit Mobile, AL. They’re using CrowdRiff galleries to show how locals are giving back.
You can also put the spotlight on frontline healthcare workers or businesses doing good, such as breweries creating medical grade sanitizer.
Many DMOs are using visuals to educate their followers and fans about what makes their destination unique or interesting. For example, NYC's website homepage gallery shows unique urban angles, skylines, and architecture.
You want to focus on wide-open spaces and activities in people’s backyards or homes. Consider unique angles, hidden gems, or unknown facts and history about your destination.
In general, you should avoid images that:
- Show activities or attractions with large crowds like concerts, nightlife, and busy restaurants
- Visuals that don’t depict appropriate social distancing in general
- Encourage people to travel, visit or book a trip right now
A: There are a few things you can be doing to pull more content into CrowdRiff.
Review your social trackers
Maybe your trackers are set up to bring in content that’s no longer relevant to your current needs, like hashtags related to international travel or the nightlife around your community.
Add new hashtags that bring in new content, like those from local businesses. Be sure to include new hashtags that have been initiated by your community. Here are some examples:
#TammanyTaste (Louisiana Northshore)
Be sure to promote your hashtags on your social media bios, email newsletter, and website.
Discover more relevant content with Connect
Connect lets you go one level deeper than tracking hashtags or Instagram Business Accounts.
Once your partners authorize Connect, you’ll be able to see the following content in your own CrowdRiff library:
- Their Instagram posts and Stories
- Photos or videos they’ve been tagged or @mentioned in
Add more assets with Sidekick
While most UGC in your CrowdRiff library gets brought in through social trackers, there may come a time when you’re browsing Instagram and stumble across a photo or video you’d like to use.
When this happens, you can add that specific photo or video using Sidekick.
- Adding assets via Sidekick only works on Instagram.
- Sidekick is best used for adding content from:
- Locations and non-business users since this type of content can’t be tracked using CrowdRiff social trackers.
- Hashtags you’re not tracking.
Any visuals brought into CrowdRiff with Sidekick are easy to find in your library, as images are automatically tagged with the keyword CrowdRiffSidekick. To find a visual that you've just added, all you need to do is search that term.
To use Sidekick, simply download it from the Chrome Web Store, then add the extension.
Use Public Uploader to run a contest
To run a photo contest with CrowdRiff, use Public Uploader. It lets members of your community upload content directly to your CrowdRiff library from any device. It’s a good way to source imagery outside of social media and allows locals who don’t have social accounts participate as well.
Visit Indy is asking people: "The first thing I'll do in Indy when life returns to normal is_____"
They're using Public Uploader to collect video responses, and encouraging people to share them on social using the #LoveIndy hashtag.
Visit Mesa, Arizona asked people to share photos of what Mesa meant to them.
Using CrowdRiff’s public uploader, they asked people to submit their favorite Mesa memory on the website for a chance to be featured in its For The Love Of Mesa Video, which is going premiere in May 2020 during National Travel & Tourism Week. (The contest is now closed.)
They spread the word social media and have a steering committee from local leaders to vote on the images.
A: In general, if you have strict legal requirements for using UGC, always go the advanced rights route.
ARM: The terms and conditions users accept with advanced rights are broad and tend to cover all scenarios of use.
Hashtag rights: Use hashtag rights when you have a specific use for the visual in mind, like social media or for an ad. We recommend that you create groups based on what you will be using the visual for, so you can tailor your comments accordingly.
For example, if you want to get the rights to content on social media, use something along the lines of:
“Hey, love this photo! Would I be able to repost this on my social feed? If that’s fine with you, reply #YesVisitNarnia”.
Now, the user who sees this comment will know where their photo is going to be used.
Please note this answer is not a substitute for legal advice.
Image credit: @maialenelu