Marketers working in the attractions space have the tough job of accurately showcasing all of the activities, sights, sounds, and experiences they offer in a way that grabs people's attention and keeps them engaged.

On top of that, it must be in a way that is authentic and genuine. How can you get someone to notice what you have to offer and make them want to visit your park or venue?

A compelling website and social media strategy can make a big difference! You can promote better engagement with exciting, inspiring visuals on your website and social media accounts.

Professional and stock photography is an important part of a visual strategy. But adding unbiased, trustworthy user-generated content (UGC) to your mix is a good idea. It's already mobile friendly since it often comes from your visitors' social pages, and is a great way to create buzz with photos of real visitors enjoying themselves.

We’ve shared some of the most valuable UGC marketing strategies and tactics we’ve seen this year. We hope this gives you inspiration for fresh ways to tackle your marketing challenges and ultimately, helps you drive more ticket sales and attendance.