Travel and tourism brands often rely on professional photography in their marketing, rather than visuals that come from their guests.

However, more brands are realizing that a mix of visuals helps to create campaigns that are more authentic, compelling, and relatable.

Nailing this mix of visuals is essential. So, how do you get it right?

In this book, we explore how travel brands, large and small, have improved engagement, bookings, and conversions with visual marketing.

Read this book to learn:

• What visual influence is and why travel and hospitality brands need it
• The role of different types of visuals in your marketing
• The best ways to source and organize visual content, and add visuals to your marketing
• How to track the impact of your visual content