Executives
Resources for directors and executives working in travel and tourism.
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45:44Watch videoHow to Maximize the ROI of Your Digital Ad Spend
Join a panel of digital ad experts and learn how to maximize the return on investment of your digital ad spend, so you can reach and convert more travelers online.
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Read eBookThe Essential Guide to User-Generated Content for Attractions
Every day, people visiting your attraction are sharing their photos online. Learn how leading attractions like Dollywood are using this user-generated content (UGC) to drive ticket sales.
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Read article5 Ways Resorts & Hotels Can Use CrowdRiff to Drive Direct Bookings
User-generated content can be one of the most influential and effective ways of turning a researching traveler into a guest. Here are 5 ways CrowdRiff can help with that.
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Read articleHow Dollywood Drove $90,000 in Ticket Sales with CrowdRiff Galleries
Dollywood is an attraction that means many different things to many different people. The iconic destination is home to a theme park, waterpark, two dinner theatres, a luxury resort and spa,...
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Read articleHow Visit Indy Achieves 3X Stronger Click-Through Rates on Facebook Ads with Persona-Based UGC Videos
From the Indy 500 to the world’s largest children’s museum, the capital of Indiana has its fair share of popular venues. Visit Indy’s budget for promoting these attractions, however, hasn’t...
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Read articleHow Visit Phoenix Creates a Better User Experience with UGC Website Galleries
We recently chatted with Chad Hays and Julia Hill of Visit Phoenix about how they updated their website with user-generated content (UGC) to create a better experience for web visitors. After...
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Read articleHow Bishop CVB Captivates and Educates Visitors, Achieving 185% Web Engagement Rates
Nestled between the mountains of the Sierra Nevada desert, near California’s eastern border lies the town of Bishop, known to many as the gateway to a myriad of outdoor activities in the...
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Read articleHow CrowdRiff Helps Attractions Drive More Website Ticket Sales
When someone’s browsing your website and sees a photo that sparks their interest… what happens next? Are they presented with a clear option to buy tickets right then and there – or do they just...
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Read articleROI of Visual Content Marketing: 3 Tips to Help You Get the Most Out of Your Visuals
Whether it’s organizing professional photos of specific tourist attractions or finding user-generated content, visuals play a major role in destination marketing. And as a destination marketer,...
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Read articleBoosting Your Tourism Marketing Strategy: 5 Ways to Convert Website Visitors Into Eager Tourists
As a savvy destination marketer, you’ve likely spent many hours building out your tourism marketing strategy. You’ve compiled data, vetted all the info, and polished your online strategy and...
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Read articleA DMO’s Guide to Measuring the ROI of Social Media
It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just...
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Read articleHow Travel Oregon Reduced Mobile Load Time by Half with a Key Web Redesign
In 2015, when the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) included a session analyzing the industry’s top travel websites based on site speed, it served as a...
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Read articleHow CrowdRiff Helps Stretch Your Photography Budget
These days, marketers everywhere are finding they need more and more visual content for their marketing. But as a destination marketer, getting all the visual content you need can be a challenge....
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Read article5 Ways CrowdRiff Helps Attractions Get More Visitors with Visuals
Visuals can inspire new guests to visit your attraction – especially if you showcase a mix of user-generated content (UGC) and branded visuals. However, one of the biggest challenges attractions...
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Read articleHow Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%
Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of...
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Read articleHow Web Marketing Managers Entice Travelers to Stay 4x Longer on their Site
With travelers visiting an average of 38 websites while planning trips, one of the biggest challenges DMOs face is staying relevant as a trusted source of information. As a web marketing manager,...
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Read articleHow Savvy Social Media Managers Save Over 12 Hours a Month with Automation
Imagine: It’s another typical day on the job, as an all-star social media manager. Your main tourism season is revving up, so this morning, you’re looking for a user-generated pic from an excited...
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Read articleWhat DMOs with Smaller Budgets Can Learn From Yakima Valley Tourism
We recently hosted a live Q&A with Jared Yoakum of Yakima Valley Tourism, a small but mighty northwest DMO in a region with a rich agritourism industry. Jared has been a customer of CrowdRiff for...
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Read articleHow Visit Savannah & Visit Tybee Work Together to Create Collaborative Content Strategies
Larissa Allen at Visit Savannah and Jess Brannen at Visit Tybee, are both Digital Content Coordinators at their close-knit DMOs. Both located on the coast of Georgia, and only 20 minutes apart,...
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Read eBookThe DMO’s Guide to Attracting More Travelers with Instagram
Learn how to attract more travelers to your destination through Instagram. Download our free guide and learn how and why DMOs should use Instagram in their marketing.
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