20 UGC Marketing Ideas for DMOs

Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

Our team regularly keeps tabs on how our customer community has been using UGC. Here, you’ll find our top picks for travel brands like tour operators, resorts and hotels, and museums and attractions.

YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

An open and transparent culture, management experience, and diversity on all fronts are a few of the reasons Technical Lead Kyri Paterson loves working at CrowdRiff.

What could have been the beginning of the end for CrowdRiff and others in the industry offered a unique opportunity for transformation.

Now confidently adding rights-approved visuals to a gallery is more efficient than ever.

How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

Need some fresh ideas to encourage residents to explore their own backyards?

DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

How do you clearly communicate with future visitors and your community about your destination’s reopening? We recently sat down with a group of destination marketers to learn how they were responding.