20 UGC Marketing Ideas for DMOs

Follow these Europe-based travel industry leaders to stay in the know about the latest destination marketing news, get a sneak peek into what’s next, and provide inspiration for your next campaign.

How do you know when to switch from inspirational to action-focused messaging? Use these 4 tips to inspire your DMO's content planning efforts right now.

CrowdRiff was crucial for sourcing fresh, local visuals for Promote Shetland's new website, social media channels, and brand overhaul.

Wales-based DMO Visit Monmouthshire is using CrowdRiff to keep their web and social channels up-to-date, be more productive, and get more value from their marketing budget.

European Cities Marketing announces new partnership with CrowdRiff to support European destinations on rebuilding towards a sustainable and healthy tourism economy.

How CrowdRiff enabled Visit Indiana to drive 13M impressions and a 761% YoY increase in media exposure with user-generated content.

We’ve rounded up the top examples from other travel brands so you can boost engagement and keep your future visitors inspired (while still marketing responsibly!).

CrowdRiff is proud, excited, and humbled to announce that it has been recognized as one of Canada’s best start-ups to work for in 2021 by Best Workplaces™.

Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

Our team regularly keeps tabs on how our customer community has been using UGC. Here, you’ll find our top picks for travel brands like tour operators, resorts and hotels, and museums and attractions.

YesMilano, the brand that promotes Milan and its partners, relies on CrowdRiff to source, organize, and publish user-generated content to support their local-first tourism mission.

An open and transparent culture, management experience, and diversity on all fronts are a few of the reasons Technical Lead Kyri Paterson loves working at CrowdRiff.

What could have been the beginning of the end for CrowdRiff and others in the industry offered a unique opportunity for transformation.

Now confidently adding rights-approved visuals to a gallery is more efficient than ever.

How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

Need some fresh ideas to encourage residents to explore their own backyards?