Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

On any given day, travelers are sharing millions of photos and videos on social media—as many as 60% will post their vacation photos. These are perfect examples of user-generated content (UGC) that you could be using in your marketing.

After all, 85% of consumers find visual UGC more influential than brand photos or videos; and user-generated photos are 5x more likely to convert customers.

So, how do you tap into this content?

At CrowdRiff, we help over 500 travel and tourism brands showcase their destinations, resorts, museums, and attractions through their visitors’ eyes. The following steps on how to source and publish user-generated content comes from our experience helping these brands achieve their business goals with visual content.

This helpful infographic shares best practices on acquiring rights to visitor photos, and using them in your marketing to achieve real, measurable results. Enjoy!

Additional Resources On User-Generated Content Rights:

1| The Complete Guide to UGC for Travel and Tourism Brands

This eBook, created in partnership with Skift, is the best resource if you're looking for creative ideas on how you can use UGC. It's full of examples from leading tourism brands like Universal Studios, Kansas Tourism, West Jet, and many more! 

2| User-Generated Content Rights: Top FAQs From Marketers

Still a little fuzzy on when photo rights are required? You're not the only one! We're here to help demystify the questions you might have around user-generated content rights.

3| How CrowdRiff Helps You Diversify Your Marketing Visuals

Diversifying your visuals with UGC means that you can cater to a specific demographic or ethnicity, appeal to people with diverse interests, and keep visitors engaged for longer. Here's how we can help.

About the author

Talia van Everdingen

Talia is a traveler, startup lover, and storyteller, and feels lucky to be working at the intersection of all three as CrowdRiff's Content Marketing Manager. When she’s not writing, you’ll either find her hiking up a mountain or snowboarding down it. Next travel destination: Newfoundland!

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