DMOs Who Are On The (Poké) Ball With The Pokémon GO Trend

July 21, 2016 CrowdRiff


Travellers all over the world are on the hunt for Pokémon, and DMOs are trying to catch ‘em all! Pokémon GO has taken the world by storm; with more daily active users than Twitter (source), it has children and nostalgic adults chasing virtual Pokémon all over cities across Asia, North America, Europe and Australia.

We wanted to know who was taking advantage of this augmented reality fad, and found that some of our clients are superstars when it comes to jumping into the game and connecting with players in their community. Many of them are even using CrowdRiff galleries to help players locate Pokémon and PokéStops in their destinations.

1 | Visit Indy

Visit Indy created a webpage that lists ten Pokémon GO gyms in the city and features a gallery of photos that have been posted on social media by enthusiastic players. These photos lend more information on where Pokémon can be caught and make users more excited and incentivized to explore the city.


2 | Colorado Springs

Similar to Visit Indy, Colorado Springs helps visitors identify where Pokémon, PokéStops and Gyms are with photo galleries. They encourage players to use their special Pokémon GO hashtags to be featured in the gallery.


3 | Travel Portland

Travel Portland’s Pokémon GO web page features an interactive map that shows where Pokémon are hiding around the city. The map is perfect for Portland visitors who want to find Pokémon but don’t know their way around yet.


4 | Visit Franklin

Franklin Tennessee realized that Pokémon GO is a great way to bring the community together, which is exactly what they love to do. The southern city hosted a Pokémon GO meetup at their Visitor Centre with giveaways and Poké-training, the perfect event to bring a destination together and produce some great social content.


5 | Royal Ontario Museum

The ROM in Toronto is the PokéMaster when it comes to acting on this unique social trend. They not only actively retweet and share photos of known Pokémon inside the museum, but made a Pokémon inspired video that is getting an insane amount of love on Twitter. The video features the head of security telling visitors about the Pokémon and PokéStops inside the museum, cautioning trainers to be mindful of their surroundings and “stay safe, stay alert and catch ‘em all”.



Pokémon GO took off fast and demonstrated wild success in its launches worldwide. Who knows what augmented reality sensation will come out next, but be sure you are ready to join in and engage with users in your destination.


Header Photo Credit: @epicklf


Previous article
Best Minneapolis Instagrammers
Best Minneapolis Instagrammers

In spirit of the DMAI 2016 Annual Conference kicking off on Monday in Minneapolis, we rounded up the ten be...

Next article
Top Creative Instagrammers of Montréal
Top Creative Instagrammers of Montréal

According to The Huffington Post, Montréal is the fourth most creative city in Canada, so we figured we wer...

2021 Content Calendar Template for Destination Marketers