The Essential Guide to User-Generated Content for Attractions

Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

For lean destination marketing teams, finding ways to do more with less is critical right now. Here's how you can use CrowdRiff & UGC to run low-cost marketing campaigns that drive a big impact.

Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

We've rounded up some of our top customer examples across North America and Europe to help inspire you with strategies and ideas for your own reopening.

Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

Dan Holowack recently sat down with David Peacock for The Future of Tourism Podcast to discuss how tourism marketing is changing as we adjust to the new normal of travel, and the role of UGC.

UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

Using authentic visuals like user-generated content shows people what it's actually like at your destination right now. Read how a handful of DMOs are using UGC and CrowdRiff to prepare for recovery.

In this guide, we lay out the key phases of tourism recovery as we see them today, and outline the top three ways you can use CrowdRiff in each phase.

Read through the following examples to get ideas for how you can use CrowdRiff galleries to contribute to your recovery efforts.

Sourcing and publishing content with CrowdRiff takes as little as 15 minutes a week. In this guide, read the routines that hundreds of destination marketers are using to achieve their recovery goals.

From virtual Zoom backgrounds to digital jigsaw puzzles and scavenger hunts, here are some of the ways travel and tourism brands are using UGC right now.

Take a look at our roundup of 10 ways you can use CrowdRiff to save time every day, from AI-powered features to our handy Chrome extension.

Marketing Greece just relaunched their website with a new design and fresh content. Here, they take us through the challenges they hoped to solve and how UGC helps them highlight local experiences.

See how the team at VisitDenmark is using CrowdRiff to save time sourcing UGC, how they're using it in their marketing, and how it helps them better tell Denmark's story.

In this infographic, we’ll walk you through what kind of UGC to use at different stages of your hotel guest experience journey, and how to encourage more guests to post UGC around your brand.