How to Make Your Visitor’s Guide Come to Life with User-Generated Content [Video]

June 15, 2017


Want to take your visitor’s guide to the next level?

Photos from your locals and visitors can transform any of your print materials into authentic and well-trusted traveler resources. We’ve seen some DMOs starting to sprinkle in pages of user-generated in their guides.

But have you thought of making user-generated content the heart of your visitor’s guide?

When we went to the 2017 Digital Tourism Think Tank conference in Copenhagen earlier this year, we created pocket-sized guides to the city for attendees — and acquired all the visuals from Instagram!

It was a big hit in the DMO community, so we’d love to share our process with you, and hopefully give you some ideas for your own visitor’s guide. Check it out! 


Keep a guide on hand!

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