The Modern Tourism Marketer’s Guide to Video

How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

A deep dive into The Croatia National Tourist Board's reopening strategy and how they're using CrowdRiff to gather local content and stay top of mind with international travelers.

Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

For lean destination marketing teams, finding ways to do more with less is critical right now. Here's how you can use CrowdRiff & UGC to run low-cost marketing campaigns that drive a big impact.

Our top six strategies for deploying user-generated content and CrowdRiff to boost engagement and click-through rates for your different email audiences.

In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

To help you better manage (and measure!) your marketing efforts, we’ve put together the top metrics our customers keep a close eye on, and why CrowdRiff is critical for moving the dial on each one.

We've rounded up some of our top customer examples across North America and Europe to help inspire you with strategies and ideas for your own reopening.

Lake Wanaka in New Zealand had to quickly adapt to COVID-19 closures and turn their attention to locals. Learn more about how this DMO maintained and even grew engagement on their CrowdRiff galleries.

Dan Holowack recently sat down with David Peacock for The Future of Tourism Podcast to discuss how tourism marketing is changing as we adjust to the new normal of travel, and the role of UGC.

UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.

Using authentic visuals like user-generated content shows people what it's actually like at your destination right now. Read how a handful of DMOs are using UGC and CrowdRiff to prepare for recovery.

In this guide, we lay out the key phases of tourism recovery as we see them today, and outline the top three ways you can use CrowdRiff in each phase.

Read through the following examples to get ideas for how you can use CrowdRiff galleries to contribute to your recovery efforts.