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Using User-Generated Content to Promote Your Attraction

Learn how to user user-generated content to promote your attraction or museum

Every day, people are sharing their experiences of your attraction with their social networks. Learn how to put this user-generated content (UGC) front and center in your marketing and engagement initiatives.

Watch our on-demand presentation with Ryan Dodge, Digital Engagement Manager at the Royal Ontario Museum, as we cover:

  • How attractions are using UGC across their marketing channels, from on-site messaging to social media to advertising
  • When and how to get rights to user-generated content
  • How the Royal Ontario Museum is using UGC to engage its community