Understanding The DMO Marketing Tech Stack

Discover Kalamazoo is using CrowdRiff to power its Made For You campaign, which is all about supporting its local businesses and tourism partners as restrictions continue to change.

Wonderful Copenhagen uses CrowdRiff's Media Hub to share UGC approved through the Advanced Rights Management feature, empowering its tourism partners to tell the city's story.

We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

We’ve selected a handful of inspiring examples from our customer community to keep your creative juices flowing for your own holiday guide, or next idea to support local businesses.

How Visit Luxembourg used CrowdRiff's Collector to help locals rediscover the country.

Need some fresh ideas to encourage residents to explore their own backyards?

DMOs of every size are using CrowdRiff to source, get rights to, and publish UGC that shows locals and visitors exploring safely in their destination.

DMOs are testing virtual FAM trips as a way to generate brand awareness and stay top of mind with travel bloggers, journalists, and meeting planners. Here's how the team at Tempe Tourism did it.

How have DMOs pivoted to market to locals and (when restrictions allow) travelers? What role does user-generated content play? Scroll through the following examples to find out.

User-generated content is a must-have as part of your road trip itinerary. Real-time photos and videos show travelers what’s open and available, and inspires them to visit in a realistic way.

Save hours in the long run by repurposing content across your marketing channels, build relationships with content creators, and follow the recommendations of social platforms.

Crafting the right message—one that shows what's open and inspires people to visit in a realistic way—is the basis of rebuilding consumer trust. Take inspiration from 8 travel brands getting it right.

Since Arizona State Parks started using CrowdRiff eight months ago, they've increased their social media followers by 45% and engagement by 70% — a direct result of sharing more UGC on their feed.

Due to COVID-19, fewer travelers are coming to your destination. As a result, you might not be getting the same influx of UGC. Explore these six ways to generate more UGC from your local audience.

Scroll through this post to get ideas and inspiration for how to use user-generated content across every marketing channel in creative and innovative ways.

Explore these creative ideas of how travel brands like Space Needle, BC Wine Institute, and the Indiana Office of Tourism Development are using CrowdRiff as an essential part of their reopening plans.

In this post, we’ll run through how you can use elements of CrowdRiff to build your digital visitor guide.

If you’re only pulling content into your CrowdRiff library from one source, you’re missing out on valuable visuals from your partners, community, and future travelers.

UGC provides you with influential, timely, and affordable visuals, while playing a vital role in amplifying your partners, and, most importantly, telling the story of your destination.