Founder & CEO
Connect with other smart travel marketers over a morning coffee. Each room will feature a specific topic of discussion, so you can connect with people who have similar interests, share your expertise, and learn from each other.
When you look at the visuals on your website, social media channels, and marketing campaigns, who do you see? This year the travel industry has come face to face with an age-old problem: its lack of representation. What specifically can DMOs do to better represent the diversity in their communities and travelers? You’ll walk away from this talk with a list of actions to immediately effect change.
Black Adventure Crew
Fat Girls Traveling
Indigenous Tourism Association of Canada
The COVID-19 crisis has been devastating, no doubt. As we begin the recovery process, we're faced with the question of how do we build a more sustainable industry. Hear from two DMOs using unique content strategies to better collaborate with locals, and protect the culture and the environment of their destinations. They’ll cover key learnings and recommendations for you to kickstart or refine your own sustainability initiatives.
Moab Area Travel Council
Social Media Marketing Manager
Netherlands Board of Tourism & Conventions
From measuring analytics to social listening, trending content, and everything in between, VERB Interactive uses Instagram to power robust return-to-market strategies for DMOs and global hospitality and travel partners. In this webinar, you’ll learn the techniques and strategies our team uses to maximize Instagram investment. You'll walk away with a deep understanding of the platform, its features, and how to turn your customer data into award-winning campaigns for 2021 and beyond.
Social Media Strategist
Digital Marketing Consultant
Digital Analytics Strategist
Takes one to know one. In the post-COVID era of tourism, many DMOs are turning to their local ambassador programs to market the city to locals and kickstart tourism recovery. Learn how the team at Destination Campbell River built one of these successful win-win programs, and how DMOs of any size can start their own. You’ll leave ready to roll out your new program right away.
Destination Marketing Specialist & Project Management
Destination Campbell River
Visitor Engagement Coordinator
MMGY Global is at the forefront this year, building breakthrough social media programs for its range of global partners including Travel Texas, Costa Rica Tourism, Rhode Island Commerce, TourSpain, South Dakota Tourism, The Beaches of Fort Myers & Sanibel and many more. In this session, Mackenzie Bromley, Director of Social Media, will share how her teams have adapted during this time, shifting social strategies to align with travel sentiment and the needs of destination partners.
Director of Social Media
Feeling Zoom fatigued? Step away from your screens and tap into your other senses during this 30-minute audio experience. We’ll guide you through a mindfulness exercise so you can resume SEE feeling refreshed and relaxed.
Balancing local and visitor messaging, getting it right around health and safety, being realistic about what visitors can do—there’s a lot to consider when crafting your communications. Hear from these industry leaders who (literally) wrote the playbooks on responding to COVID-19. They’ll provide insights and advice on current messaging, and what to do as restrictions continue to change.
Director, Global Integrated Marketing
Director, Global Brand & Content
Destination British Columbia
Running out of content ideas? Want to know what’s resonating with travelers and locals? Join these three DMOs of varying budget sizes as they discuss the top campaigns from the past year, marketing ideas for 2021, and their key areas of investment.
Director of Public Relations & Marketing
Discover San Pedro
Newfoundland and Labrador Tourism
Director of Marketing
A contest to engage local residents and support local businesses. A program to extend the reach of partner advertising. A virtual food tour. In this session, you’ll hear from three DMOs that are using CrowdRiff in creative and timely ways. Join to get inspiration and ideas for your next campaign using user-generated content and CrowdRiff.Experience with CrowdRiff: Any.
Social Media Manager
We’re pulling back the curtain to some of the most compelling uses of the CrowdRiff API. Get a step-by-step walk-through of how Visit Florida built a UGC-powered map to monitor the hurricane season, how Tour Hub customized its website homepage with CrowdRiff, and how Visit Turku created a visual business directory with real-time UGC.
Digital Marketing Strategist
Customer Success Manager
Social Strategy/Digital Marketing
DMOs across the world rely on their CrowdRiff library to support their partners, power their marketing channels and tell the story of their destination. In this CSM-led session, you’ll learn how to make your library work harder for you. We’ll show you how to better use advanced search, folders, rights management, Collector, and Connect to increase the amount of UGC at your fingertips, and surface more relevant content faster.
Depending on your role, CrowdRiff delivers value in different ways. Join us as we delve into how people in various digital marketing roles use CrowdRiff day-to-day. You’ll see one marketing manager’s process for planning, sourcing, and publishing content, how a social media marketer saves time by using Social Publisher, and how one user built a library with over 2500+ rights approved photos with one simple trick.
Tourism Marketing Manager
City of Southlake
Community Relations Administrator
Arizona State Parks
Tourism Administrative Coordinator
By invitation only.
CEO & Co-Founder
Every destination has a unique story. In this interactive networking session, share what makes your destination special — maybe it’s a tidbit of history, a video of you on the secret hiking trail locals love, or the story of the cinema where you had your first date. You’ll also get to learn about all the destinations across the CrowdRiff community.
The average consumer sees between 6,000 to 10,000 ads a day—how do you stand out? This workshop will teach you the most effective tactics to target travelers (and locals) today using Facebook ads. Zeek will cover a mix of basic and advanced strategies, and break down what made certain examples such a success.
Director of Data Intelligence
Chief Innovation Officer
Video is arguably the most immersive medium out there. But how do you craft a compelling video narrative with a limited budget? This industry-leading videographer will offer tips and strategies on how to be a better storyteller and create low-cost video content that people notice. Whether you’re responsible for video content or oversee a team/agency, you’ll leave this workshop with fresh, creative ideas for engaging any traveler today.
Stories are one of the fastest-growing formats in the history of digital marketing. As a DMO, you’re most likely using Stories on Instagram or Facebook. This workshop will help you take this format to the next level, teaching you how to design engaging Stories that stand out from the crowd. You’ll discover what the most-engaging travel Stories have in common, and gather templates and tech tools for creating and distributing Stories.
Grab your favorite local snack or beverage and join us for a networking mix. We’ll hand-pick small groups based on things like your team size, role, and geography so you can connect with and learn from like-minded marketers. After fifteen minutes the rooms will shuffle!