Day 1
The Paradox of AI: Harnessing its Potential while Mitigating Risks in the Digital Marketing Landscape
Britney Muller
Work Smart Not Hard: A Guide to Content Gathering and Strategizing
Nate Riggs
Ashley Pettay
Day 2
The Destination Makers Panel
Moderator: Wendy Olson Killion
Cody Chomiak
Zane Buchanan
Kathryn Shea Duncan
How Banff & Lake Louise Tourism Developed the World’s Most Innovative User Generated Trip Planner
Jeremy Roche
Samantha Reid