Museums have a huge advantage because they house thousands of artifacts and every single of these artifacts has a story behind it. The curators of the museum have a million stories that they can tell about the collections that are on display in a visual and entertaining way with social campaigns like #FNLROM and #ROMpeii. The ROM also has special comments in Latin that are sent out to visitors who post with the hashtag #ROMpeii and visitors who post pictures of the famous T-Rex, receive comments with unique facts about the dinosaur.
With CrowdRiff, the ROM was able to keep a close eye on the public reaction to these stories and engage in conversations, which ultimately lead to more visitors and engaged fans on their social media channels.
Additionally, since visitors have their own interpretations when they visit the museum, the ROM used CrowdRiff to engage them and start conversations with them, which reinforced to visitors that they are valued.
CrowdRiff helped with the ROM’s social media conversations because when the social media team at the museum moderated photos, they could send out genuine human-curated engagements and engage with many more people than they could if it was just the members of the team responding to people one by one.