• Harness the power of user-generated content to drive acquisition.

  • Turn every moment into momentum for your brand.

  • Your audience is your most powerful marketing resource. Use it.

  • Scale the mountain of social content to elevate your engagement.

300%

Increase in Earned Media

5x

1:1 Engagement

20%

Conversion Rate

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Simply The Best Consumer Experience

The best way to grow your brand community is to bring your audience great experiences, and our favorite memories are the ones we share with others.  Lens’ optimized algorithm, curation tools and in-channel notification system were designed to deliver not just the best content, but conversation starters.  By connecting your users to each other, you naturally mobilize your advocates and build goodwill in the process.

Earned Media Across Every Channel

With a direct link to a neverending supply of user-generated photos and videos, Lens is a renewable source of engaging content.  Whether you’re tweeting out a few choice pics, dropping in a branded embed code or using our one-click Facebook album creator to post to a themed gallery, Lens makes content creation easier on every channel.

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#Native Summer Lens
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Popular Stream: Find out what resonates with your audience

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Recent Stream: A neverending flow of the most fresh content

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Share Button: Spawn instant brand advocates

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Like Button: Give your fans a voice to vote and engage

Martin O’Leary

RaboScore uses CrowdRiff’s powerful curation of real-time tweets to discover the most relevant social media content shared by fans. CrowdRiff enables us to engage directly with fans and reward the activities most meaningful to our brand. This, in my opinion, is the future of sports sponsorship activation.

Martin O’LearyMarketing ManagerRaboDirect

Accelerate New User Acquisition

We know the value of social login data.  Not only does it tell you more about your users, but it allows you to draw critical insights from their behavior, interests and demographics.  It makes campaigns more effective, teams more efficient and conversion cheaper.  With seamless sign-in and deep integrations with your favorite back-end systems, Lens helps you grow your database and unify user profiles for more powerful insights.

We work with the tools you’re already using:

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Unprecedented Marketing Horsepower

The last thing you need is more work, and that’s exactly why we made Lens.  There’s a reason our notification system creates five one-to-one engagements as soon as a photo is approved.  It’s the same reason we created a simple sign-in with our integrations and loaded up on publishing tools.  At its core, Lens is an efficiency tool; an engagement engine, opt-in funnel and content creator, all in one beautiful experience.

Lens in Action