SEE is a two-day, in-person gathering of the sharpest minds in tourism and destination marketing.
SEE is for CMOs, marketing managers, content strategists, and any travel marketers who want to be ahead of the competition, explore fresh content strategies, and see what’s actually working in the industry today.
Learn from the industry’s top thinkers and leave with fresh, innovative ideas that you can put into action right away.
There’s way more to SEE than just learning! Take part in unique events and activities that let you soak in the best of Ann Arbor.
Connect with peers from across North America— your next big idea might just come from a conversation over coffee.
Got questions? We’ve got answers. Our team will be there to help you make the most of CrowdRiff for your destination.
Got insights, strategies, or stories that DMOs need to hear? We’re looking for speakers who can help shape the future of destination marketing.
Sponsoring SEE puts your brand in front of the industry’s top DMOs, with great opportunities to connect, engage, and make a lasting impression!
SEE25 is happening September 15-17, 2025, but we definitely recommend you come a bit early or stay after to really get to experience the whole city!
Destination Ann Arbor puts it perfectly: it’s “a different kind of different.” Ann Arbor is filled with so much history, culture, and warm hospitality, but totally unlike anything you’d find in any other city. We totally fell in love with the bustle of the university, the unbelievably good food scene, and the stunning art scattered throughout—and we’re sure you will, too. Plus, it’s only 25 minutes away from the Detroit Metropolitan (DTW) Airport.
Tickets are regularly priced at $1,199, but take advantage of our $949 early bird pricing now! This covers all sessions, scheduled activities, and daily breakfasts and lunches.
Tickets are non-refundable. However, you can transfer your ticket to a colleague! Just contact us, and we’ll find a good solution for you.
With lots of jam-packed days, we want you to be comfy in whatever you’re wearing. Jeans are totally fine by us but maybe skip the sweatpants or tank tops—whatever you’d feel comfortable wearing to work. A jacket or sweater is definitely recommended for the air-conditioned rooms we’ll be in!
We’ll be reserving room blocks at discounted prices at nearby hotels. We’ll let you know as soon as they become available!
We’ll be constantly updating this site with speakers, sponsors, hotel info, and more as we finalize the details. Once you buy your ticket, you’ll be emailed every step of the way! You can also keep an eye on our Instagram for announcements.
We’ve decided not to do live streaming and recordings this year so we can focus on more meaningful in-person connections!
It’s an acronym to describe the conference! You seek insights and strategies from the industry’s best and brightest, explore connections with destination makers from all over North America, and experience unforgettable moments at SEE and in Ann Arbor.