Get original content from local creators
Work with talented creators who are as passionate about your destination as you are.
Real stories, real easy
Get authentic short-form videos from creators in your community without getting caught up in contracting, licensing, and payments—we’ve got that covered.
Increase engagement by up to 45%.
Feed the algorithms
Travelers are constantly looking for more short-form video—and the algorithm notices. Luckily, you can edit and repurpose your fully licensed Creator assets for an endless supply of fresh content.
Reduce time between posts up to 76%.
How it works
1. Submit a content request
We work with you to understand your priorities, brand guidelines, and upcoming campaigns or events you want content from.
2. Get connected with creators
We’ll source and brief talented local creators on your needs, then review and assure the quality of their content before it reaches you.
3. Use your new assets
Access your high-quality, fully licensed assets on CrowdRiff and repurpose them as much as you like for your owned, paid, and website needs.
Respected by industry leaders, loved by customers
Call us Mr. Worldwide—we work with over 900 travel marketing organizations across the planet to help them scale their marketing impact and connect locals with travelers.
CrowdRiff Creators features
See how we make finding and working with local creators easier than ever.
Creator sourcing
Save time and lighten your workload—simply submit a content request, and we’ll look for creators in your community with diverse POVs that can connect with your audience.
Scalable content creation
Get fully licensed raw assets you can repurpose for your website and socials to ensure a steady flow of new content.
Creator management
Get top-tier content from creators and we’ll handle all the paperwork and payments. Enjoy the results without the fuss!
Discover why 900+ travel brands worldwide trust CrowdRiff
Made for travel marketers
10+ years of experience helping destinations succeed
Specialized support team
We’re experts in tackling travel marketing challenges
Obsessed with conversions
Each product is built with your conversion goals in mind
An all-in-one solution
A centralized hub for all your visual marketing tools
97% satisfaction rate
We build strong relationships and evolve with our customers
Your success = our success
We share resources and host events to help you grow
FAQs
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CrowdRiff Creators helps DMOs scale their short-form video output by handling the sourcing, onboarding, managing, and compensating of creators. We deliver short-form video assets that destinations can use and repurpose to reach and engage more travelers on Reels, TikTok, Shorts, their website, and other marketing channels. Instead of working with big-name influencers, we engage in-the-know locals whose breadth and depth of destination knowledge builds unrivaled trust with travelers.
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- Submit a content request: Tell us what you need! What are your goals and what type of content will help you achieve them?
- Sit back and relax: We’ll source, manage, and onboard local creators to make sure you’re getting the content you need. We’ll even handle the payments.
- Use your new assets: Receive quality short-form video content that you can repurpose across your marketing channels.
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We do the tedious work of researching creators on platforms where they have posted their content or portfolios. We leverage our ever-growing creator network to get referrals and add new creators from different regions. We then use our experience of evaluating creators and knowing what makes good short-form content to choose the best creators for your destination. Our team is happy to provide more details—just reach out!
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CrowdRiff Creators is suitable for destinations of all sizes because our unique approach doesn’t target typical influencers with high follower counts. Nope, we’re all about finding passionate local content creators in your community, meaning you might not even know they’re there. This creator acquisition strategy has worked wonders in smaller spots like Marquette, MI (population 20,394, 50.25 km²) and Galena, IL (population 3,282, 11.68 km²). We’re all about finding quality creators and showcasing their awesome content!
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This depends on what package you choose. Our packages start at 250+ raw video clips that can be used to build short-form video. Our team is happy to chat through what package is best for you.
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With CrowdRiff Creators, you’ll automatically get a worldwide, non-exclusive, forever-and-ever, can’t-take-it-back, no-royalties-required license to do some pretty cool things with your short-form video content. It’s all yours to repurpose on your social feeds or website.
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Yes, of course!
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You’ll receive video content from creators in raw MP4 files to give you the most flexibility. Take this raw footage and b-roll and work your magic to create awesome TikToks, Reels, or YouTube Shorts. To help you out, CrowdRiff Studio is a fantastic tool for editing the content you get from CrowdRiff Creators.
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Once you’re set up and have outlined your content requirements, you’ll start receiving content within 6 weeks.
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Yes! You can extend the rights of your content through CrowdRiff so your partners can use it on their social feeds and website. Once the extended rights have been granted, we’ll email your partners a link to download the content.
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Once you receive and approve your content, we then compensate the creators via Stripe. Payments are entirely handled by our team, so you don’t have to worry.
