Chicken crossing the road - Why do you need a reason?

Street Smarts: How to Get Users to Cross the Social Road

“Why did the chicken cross the road?”

It’s a question usually reserved for infants and comedy club audiences carrying great karmic debt, but in the changing social landscape, brands are facing their own version of the poultry problem.  Social users are obviously far more evolved than chickens, but the basic metaphor helps frame a common issue facing brands these days: how can you turn natural social chatter into marketing intelligence and grow your consumer database?  On one side of the metaphorical street, you have the social networks, and on the other side, you have user databases, so how do brands get consumers to cross the road?  Simple: bring the sidewalks closer together.

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Photos and media on mobile

3 Tips for Creating Engaging Visual Experiences

This blog post was co-authored with our integration partner, Gigya, a social identity and consumer management platform.

When it boils down to it, users are visual.

According to Zabisco, 40% of people respond better to visual information than plain text. That’s probably because 90% of information transmitted to the brain is visual, and our brains process visuals 60,000 times faster than text.

Looking at the numbers alone, there’s a strong case to be made for visual content. To steer you in the right direction, this blog post goes over three tips for strengthening your visual strategy to nurture customer engagement and generate more on-site conversions. Read more


Agents of Y.I.E.L.D.

Analyzing Marvel’s Agents of S.H.I.E.L.D. from a social perspective.

With everyone in the known Whedonverse tuning in to the premiere of Agents of S.H.I.E.L.D. on Tuesday night, there were piles of Marvelous tweets just waiting to be analyzed, so, as is our nature, we grabbed our pickaxes and started digging for social gold.

(Ed. Note: You don’t need to have seen the show to find value in this post, but if you’re interested, you can read up on it here.)



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Manchester Derby

Manchester Derby – Barclays Premier League

Monday night there was a highly anticipated clash between the two titans of the Barclays Premier League, Manchester United and Manchester City. Two clubs with two groups of passionate supporters, all in one city. The outcome of this match would also determine first ranked club in the league table.

CrowdRiff recorded 312,758 tweets during the match itself (including one hour before start time and one hour after full time). Other sources are reporting that there were 1 million tweets about the match, which is likely correct if you include all tweets sent throughout the day. The most popular moment of the match was the first (and only) goal scored by Kompany minutes before half time. This goal sent the audience into a tweeting frenzy, producing over 2,750 tweets/minute by the Manchester City fans alone (peaking at 97 tweets/second). Read more


MLB Grand Slam Tweets. Yankees #postseason

It’s the MLB postseason. As Major League Baseball is one of the most popular sports in America this means a surge of tweets from fans supporting their clubs with comments about the games.

We were curious how fans across America react to events within the game – such as double plays, diving catches and home runs. Most people watch TV with their laptop or iPhone these days. We all have a need to engage with other fans while watching sports – this is why people watch games at a friend’s house or the local pub. Engaging in conversation (even tweeting) can complete the experience. Read more

Steve Jobs Tribute

40K Tweets per Minute Celebrate Steve Jobs

It’s a sad evening here at CrowdRiff headquarters. I was on a Skype call when my co-founder looked over at me from above his monitor – a somber expression on his face – and mouthed the words, “Steve Jobs just died.”

My heart sank. I ended the call. At this moment the entire world began reflecting together on the brilliant innovations Steve Jobs introduced that enrich all our lives. To most of us in technology, in product design, in user experience and beyond, Steve Jobs was not just the CEO of Apple, he was a hero. Read more