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How to Boost Social Participation by 4.6x with On-site Activation

A Lesson in social anthropology from #FNLROM

Social media may make it easy to spread the word, but much like peanut butter, spread too thin it may not satisfy your hungry audience. These days, cooking up a batch of great photos and expecting people to line up at your window sill just isn’t enough, no matter how scrumptious your content. Seeing social content as a lattice-crust pie on a checkerboard tablecloth may have a heartening nostalgia, but if you want to move product, it should be more like hors d’oeuvres at a cocktail party: fully prepared, well-presented and never out of arm’s reach. Read more

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Lights, Camera, Engagement! CrowdRiff Adds Video Support

If a picture’s worth a thousand words, and a video is a series of pictures, does the addition of video support mean Lens is worth as much as War and Peace*?  Perhaps not, but we’re pretty excited about it.  Bringing in video posts from Twitter, Facebook and Instagram, Lens is now home to more moving pictures than an art gallery in an earthquake.  It’s a simple feature, but it adds a new dimension to Lens. Read more

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Party Animals: Maroon 5 Uses Halloween Photo Contest to Promote Single

It’s fitting that Maroon 5’s latest single is called “Animals”, because the band’s a beast on social media. Simply by indulging fans’ excitement for Halloween, Maroon 5 fed its user database so many sweet photos it gave its conversion rate a sugar high. Halloween is often marked by horror and dread, but the scariest part of Maroon 5’s fright night campaign was how easy it was to run. Read more

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CrowdRiff Hits the Big Screen at Cassandra Summit 2014

[Originally posted on Planet Cassandra]

We may not have been able to meet Long Jedi Silver, or slice ourselves a piece of Southern California’s largest Raspberry Pi, but when Billy Bosworth and Co. took the stage for their keynote speeches at Cassandra Summit 2014, we were right beside them.  Okay, we weren’t there in person, but we built the real-time social slideshow that was running on the screens at the sides of the stage.  We took in the opening ceremonies from our Toronto headquarters, downing enough burgers and poutine to earn a stern talking-to from our respective physicians, but being a part of the proceedings made us feel so close to the conference Orbeus could’ve analyzed our faces.

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Social Experience ‘Lens’ Makes Its U.S. Tourism Debut With #VisitFranklin

FRANKLIN, Tenn., Sept. 16, 2014 /PRNewswire-USNewswire/

In the ever-evolving digital landscape, the Williamson County Convention & Visitors Bureau (WCCVB) is leading the pack with its latest social endeavor, a product called Lens by Toronto based company, CrowdRiff. The WCCVB is the first Destination Marketing Organization (DMO) in the United States to deploy this interactive, aggregated social experience for its visitors and community fans.

Branded in the social media realm as Visit Franklin, the WCCVB recognized an opportunity to take social engagement to the next level with Lens. Working closely with Dan Holowack, Founder & CEO of CrowdRiff, the WCCVB took the leap forward, bringing its social presence together in one location offering visually rich, user-generated content that’s aggregated across powerhouse platforms such as Twitter, Facebook, and Instagram.

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Causeplay: How Sennheiser Turned Fan Expo Fun into 5.6M Impressions

For four days in late August, the Metro Toronto Convention Centre looked like Brian Posehn’s fantasy mixer, as Wookiees and undead pop stars from all around gathered for Fan Expo 2014.  As much as fan conventions mean to steampunks, Bruce Campbell fans and Burt Ward, they get brands just as excited.  With massive concentrations of consumers from the lucrative hobby market all in one place, fan conventions give brands a unique opportunity to demo products and increase brand presence in a key demo.  Moving product is definitely a priority, but smart brands are also using the face time to foster long-term relationships with their consumers.

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PhotoChop - CrowdRiff Update Grpahic - blog featured

Judochop Cuts Corners to Improve User Experience

What’s wrong with this picture?

What's wrong with this photo?

Most people would say nothing, beyond the rather timeworn subject matter, but our photo platform developers can immediately spot a foible.

Remember when all Instagram photos were square?  Thanks to the scads of photo apps out there, as well as Instagram’s own updated cropping features, the days of the old 612 X 612 are long gone.

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Chicken crossing the road - Why do you need a reason?

Street Smarts: How to Get Users to Cross the Social Road

“Why did the chicken cross the road?”

It’s a question usually reserved for infants and comedy club audiences carrying great karmic debt, but in the changing social landscape, brands are facing their own version of the poultry problem.  Social users are obviously far more evolved than chickens, but the basic metaphor helps frame a common issue facing brands these days: how can you turn natural social chatter into marketing intelligence and grow your consumer database?  On one side of the metaphorical street, you have the social networks, and on the other side, you have user databases, so how do brands get consumers to cross the road?  Simple: bring the sidewalks closer together.

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Photos and media on mobile

3 Tips for Creating Engaging Visual Experiences

This blog post was co-authored with our integration partner, Gigya, a social identity and consumer management platform.

When it boils down to it, users are visual.

According to Zabisco, 40% of people respond better to visual information than plain text. That’s probably because 90% of information transmitted to the brain is visual, and our brains process visuals 60,000 times faster than text.

Looking at the numbers alone, there’s a strong case to be made for visual content. To steer you in the right direction, this blog post goes over three tips for strengthening your visual strategy to nurture customer engagement and generate more on-site conversions. Read more

SHIELD

Agents of Y.I.E.L.D.

Analyzing Marvel’s Agents of S.H.I.E.L.D. from a social perspective.

With everyone in the known Whedonverse tuning in to the premiere of Agents of S.H.I.E.L.D. on Tuesday night, there were piles of Marvelous tweets just waiting to be analyzed, so, as is our nature, we grabbed our pickaxes and started digging for social gold.

(Ed. Note: You don’t need to have seen the show to find value in this post, but if you’re interested, you can read up on it here.)

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