How can you better attract visitors to your destination?
Destination BC’s figured it out. And their answer lies with an inventive use of user-generated content (UGC) and visuals.
How Destination BC is Using UGC
They’ve created a unique visual trip planner, BC Explorer, made completely from UGC photos from Instagram. Updated weekly, BC Explorer features more than 500 photos from the hashtag #exploreBC, which now has over 1.8 million photos.
Users can create a trip plan through exploring inspirational photos that other visitors have taken and geo-tagged, and saving photos to a built-in map.
We love the way they’ve incorporated UGC into their marketing, and we think their experience can benefit other DMOs and tourism brands.
Join us as we host a webinar with Destination BC on Tuesday, October 4th at 10am PST/1pm EST.
What You’ll Get
- Learn the ways Destination BC is using social media to power their marketing
- Discover how Destination BC created a unique visitor experience with BC Explorer
- Get a behind-the-scenes look at how they leveraged UGC with CrowdRiff
- Apply the UCG and visual strategies from their success to your own destination
It’s an event you don’t want to miss. Save your spot, and sign up today.
Hope to see you there!