How can you better attract visitors to your destination?
Destination BC’s figured it out. And their answer lies with an inventive use of user-generated content (UGC) and visuals.
How Destination BC is Using UGC
They’ve created a unique visual trip planner, BC Explorer, made completely from UGC photos from Instagram. Updated weekly, BC Explorer features more than 500 photos from the hashtag #exploreBC, which now has over 1.8 million photos.
Users can create a trip plan through exploring inspirational photos that other visitors have taken and geo-tagged, and saving photos to a built-in map.
We love the way they’ve incorporated UGC into their marketing, and we think their experience can benefit other DMOs and tourism brands.
Join us as we host a webinar with Destination BC on Tuesday, October 4th at 10am PST/1pm EST.
What You’ll Get
- Learn the ways Destination BC is using social media to power their marketing
- Discover how Destination BC created a unique visitor experience with BC Explorer
- Get a behind-the-scenes look at how they leveraged UGC with CrowdRiff
- Apply the UCG and visual strategies from their success to your own destination
It’s an event you don’t want to miss. Save your spot, and sign up today.
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Hope to see you there!