When we first launched CrowdRiff, it wasn’t just a product: it was a game-changer. It helped travel marketers find the perfect visual content to level up trip planning inspiration and highlight their locals. Over time, we kept upping our game, adding features, fine-tuning tools, and finding new ways to help inspire travelers. And through it all, our customers have been our toughest critics and biggest cheerleaders. Your feedback (yes, the hard truths, too) has constantly helped us grow.
We always want to exceed your expectations, not just meet them. That’s why we spent the last few months doing something big: re-imagining CrowdRiff from the ground up. And we’re thrilled to finally share what’s new!
The New CrowdRiff Experience
After lots of research and tons of trial and error, we’ve implemented the best technology, AI, and user experience design to make using CrowdRiff easier, faster, and smarter. The goal? Less work for you, better results for your destination, and *dare we say it?* a little extra fun along the way. Here’s what we’ve cooked up…
Effortless Search and Discovery
First up is our brand new Search & Discovery experience. Powered by AI and large language models, the new search is designed to work the way you think. Whether you’re hunting for that one perfect photo or looking for inspiration, just type like you’re chatting with a friend. The platform gets it and serves up exactly what you need faster than ever.
And for those “I don’t know exactly what I’m looking for, but I’ll know it when I see it” moments? Our new categories have you covered. Explore key themes that are relevant to your destination (think “food and drink” or “scenic views”) to narrow down your search.
Smart and Easy Licensing
Next, we re-imagined how you request rights for assets. Using the Rights Request Generator, our platform can now help compose rights requests that aren’t just standardized and general but personalized and contextual to each asset. Better comments mean more approvals and more amazing content to engage your audience.
Plus, our new Usage Rights page makes it a breeze to track your requests: see what’s pending, what’s approved, who approved it, and where you can use each asset.
Beautiful Galleries
And then there are the Galleries, now more powerful than ever and taking visual storytelling to a new level. We’ve revamped the organization tools so you can filter, sort, and search with ease, and even see when a gallery was created or updated.
With three layout options (horizontal grid, single embeds, and carousel) you’ll have complete control over how you present your visuals. Confidently curate your galleries with a side-by-side preview in the gallery editor. Just pick a template, drag and drop your assets, and voilà: a polished, professional gallery that makes your destination impossible to resist.
There’s more to come…
This is just the beginning. Our vision for CrowdRiff is to make it feel like it was made just for you—for this industry, for destination marketers. We want the platform to be an essential part of your daily workflow, so intuitive and smart that it feels like it understands your destination and marketing goals. We’re committed to making it even more personalized, powerful, and deeply integrated into your content planning and marketing strategy.
In the coming months, you’ll see us continue to evolve, with a wishlist of new features that are just around the corner:
- a more powerful and personalized “discover” experience;
- digital asset management and organization that doesn’t require you to spend hours organizing and curating, and;
- website tools to showcase the best of your destination and get visitors to plan their trips with you!
Spoiler alert: maps are on the horizon!
We’re always open to hearing your feedback along the way. Reach out to your CSM and share your thoughts!
We can’t wait to see how you use the new CrowdRiff to bring your destination to life like never before.
