When we first launched CrowdRiff, it wasn’t just a product—it was a game-changer. It helped travel marketers find the perfect visual content to level up trip planning inspiration and highlight their local stakeholders. Over time, we kept upping our game, adding features, fine-tuning tools, and finding new ways to help inspire travelers. And through it all, our customers have been our toughest critics and biggest cheerleaders. Your feedback (yes, the hard truths, too) has constantly helped us grow.
We always want to exceed your expectations, not just meet them. That’s why we’ve been busy re-imagining CrowdRiff from the ground up!
The New CrowdRiff Experience
After lots of research and tons of trial and error, we’ve implemented the best technology, AI, and user experience design to make using CrowdRiff easier, faster, and smarter. The goal? Less work for you, better results for your destination, and *dare we say it?* a little extra fun along the way. Here’s what we’ve cooked up…
Effortless Search and Discovery
First up is our brand new Search & Discovery experience. Powered by AI, the new search is designed to work the way you think. Whether you’re hunting for that one perfect photo or looking for inspiration, just type like you’re chatting with a friend. The platform gets it and serves up exactly what you need faster than ever.
And for those “I don’t know exactly what I’m looking for, but I’ll know it when I see it” moments? Our new categories have you covered. Explore key themes that are relevant to your destination (think “food and drink” or “scenic views”) to narrow down your search.
Smart and Easy Licensing
Next, we re-imagined how you request rights for assets. Using the Rights Request Generator, our platform can now help compose rights requests that aren’t just standardized and general but personalized and contextual to each asset. Better comments mean more approvals and more amazing content to engage your audience.
Plus, our new Usage Rights page makes it a breeze to track your requests: see what’s pending, what’s approved, who approved it, and where you can use each asset.
Beautiful Galleries
And then there are the Galleries, now more powerful than ever. We’ve revamped the organization tools so you can filter, sort, and search with ease, and even see when a gallery was created or updated.
With three layout options (horizontal grid, single embeds, and carousel), you’ll have complete control over how you present your visuals. Confidently curate your galleries with a side-by-side preview in the gallery editor. Just pick a template, drag and drop your assets, and voilà: a polished, professional gallery that makes your destination impossible to resist.
Custom, Interactive Maps
Gone are the days of static, off-brand maps—it’s time to let your visuals lead the way. CrowdRiff Maps allow you to create visually stunning, interactive experiences to inspire travelers and guide them around your destination. Build maps that match your brand, blend Google Places info with UGC, curate themed collections, and drive traffic to partner sites with customizable CTAs. CrowdRiff Maps are going to be your new favorite way to show off your destination and drive up engagement.
There’s more to come…
This is just the beginning. Our vision for CrowdRiff is to make it function as though it was custom-built just for you—for this industry, for destination marketers. We want to equip you with the most helpful tools to easily accomplish everything you need. We’re committed to making it even more personalized, powerful, and deeply integrated into your content planning and marketing strategy—while saving you time as you work to achieve your goals.
In the coming months, you’ll see us continue to evolve with a wishlist of new features that are just around the corner, including:
- Digital asset management and organization that doesn’t require you to spend hours organizing and curating
- A more powerful and personalized “discover” experience
- Constant enhancements to all of the above to make sure you always love using CrowdRiff
We’re inspired by the possibilities and hope you’ll love the new CrowdRiff experience!
Contact your CSM to unlock the new experience, get more information on it, or share any feedback.
