CrowdRiff platform

The UGC platform for travel brands

Effortlessly source and license user-generated content that authentically showcases your destination.

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Save time finding the right visuals

Stop scouring socials—our powerful AI search tools recommend the best UGC for your destination, so all you have to do is pick your favorites.

Find visuals up to 90% faster.

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Breeze through licensing

Request rights to UGC in a fast, automated workflow. Once assets are secured, they go straight to your library with rights-approval attached.

Save up to 6 hrs per week getting licensed visuals.

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How it works

1.  Search smarter

1. Search smarter

Our AI keyword search and intuitive filters help you discover the best UGC to use for your destination.

2.  Request licensing

2. Request licensing

Use our streamlined rights request process to easily track your requests. Once approved, assets will automatically flow into your libraries.

3.  Publish across channels

3. Publish across channels

Our integrated publishing tools make it simple to share UGC on socials and your website, plus give credit where credit is due!

Respected by industry leaders, loved by customers 

Call us Mr. Worldwide—we work with over 900 travel marketing organizations across the planet to help them scale their marketing impact and connect locals with travelers.

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CrowdRiff UGC features

See how we make it easy to source and license user-generated content.

Smart search tools

Find UGC on Instagram and Facebook 90% faster using our powerful AI search technology.

Real-time content tracking

Follow up to 100 partner accounts and 30 hashtags to track new content in real time.

Simple rights management

Get rights to UGC visuals fast using our streamlined request process, and easily track which assets have been approved.

Auto-tagging

Our AI automatically tags content with relevant descriptive keywords to ensure efficient organization.

Smart galleries

Create stunning website galleries with Google location info and CTAs that drive visits to stakeholder content.

Public asset collector

Have your community or external partners upload assets directly to your content library—perfect for photo contests!

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Discover why 900+ travel brands worldwide trust CrowdRiff

Made for travel marketers

10+ years of experience helping destinations succeed

Specialized support team

We’re experts in tackling travel marketing challenges

Obsessed with conversions

Each product is built with your conversion goals in mind

An all-in-one solution

A centralized hub for all your visual marketing tools

97% satisfaction rate

We build strong relationships and evolve with our customers

Your success = our success

We share resources and host events to help you grow

FAQs

  • Through AI-powered search and a user-friendly rights approval workflow, CrowdRiff UGC helps destination marketers source and secure rights to user-generated content (UGC) featuring their destination. With access to fresh, engaging UGC, DMOs can enrich their marketing channels with the diverse perspectives of locals and travelers, telling a unique story about their destination that engages a wider audience.

  • CrowdRiff currently pulls UGC from both Instagram and Facebook.

  • CrowdRiff UGC lets you breeze through the process of finding the assets you need. You can follow easy steps within the platform or leave comments on Instagram from your phone, and the requests will sync with with the platform, where you’ll have a clear view when the rights are good to go. Easy-peasy!

  • Using AI, CrowdRiff learns what kinds of photos your team likes and provides personalized recommendations. By focusing on what your team chooses to use in website galleries, albums shared with media partners, and other visual marketing initiatives, the search technology develops an understanding of your visual brand and get to work finding your next standout photo. If your destination is famous for, say, beignets, the next time you’re updating your restaurant’s gallery, CrowdRiff will show you more pictures of those sweet treats from the get-go.

  • Hundreds of travel brands have moved to CrowdRiff from another platform. We do the heavy lifting and migrate all of your assets for you—from commissioned videos to the social content you’ve gained rights to. We’re happy to introduce you to other teams who have made the switch.

    • Lightning-fast image search: CrowdRiff’s Intelligent Search recognizes word stems (hike = hiking, hiked, hikes) and multiple languages, so you can always find the content you’re looking for, even if it’s not exactly what you typed.
    • Auto-populating galleries: Have your content roll right into your gallery from your connected Instagram Business accounts. As new content is posted to your Instagram feed, your gallery will automatically update.
    • Advanced rights management: For organizations with strict legal requirements, Advanced Rights Management allows you to obtain rights for UGC by requiring users to agree to a set of terms and conditions.
    • Social publisher: Publish your visual content directly to social media, all within the CrowdRiff platform. By removing the manual work of posting to social media or the need for multiple tools, you can quickly complete your workflow in one platform.
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Level up your destination marketing

Book a demo to see how CrowdRiff can help you today