Supercharging Your Direct Bookings With User-Generated Content

We put together a running list of BIPOC travel and tourism Instagram accounts, bloggers, and content creators for you to follow, amplify, and start building relationships with.

Three BIPOC travel influencers and speakers share their advice on the concrete steps tourism marketers can take to make destination marketing more representative of their travelers and communities.

Our team regularly keeps tabs on how our customer community has been using UGC. Here, you’ll find our top picks for travel brands like tour operators, resorts and hotels, and museums and attractions.

As hoteliers, we think a lot about how to make sure our hotel guests’ experiences are the absolute best they can be. But what really defines a guest experience, and how do we make that even better?

In this infographic, we’ll walk you through what kind of UGC to use at different stages of your hotel guest experience journey, and how to encourage more guests to post UGC around your brand.

Whether you’re trying to improve the guest experience, drive efficiency and profitability, and stay ahead of the competition, integrating your hotel technology can help you achieve all three.

No matter if you’re an international chain or independent property, your job is to ensure guests have an amazing experience at your property. Here's how you can do that with the latest hotel tech.

Forty percent of hotels use UGC on their Instagram, but only 20 use it on their websites. Read on to see how you can use authentic social proof at every stage in the traveler's consumer journey.

Hotel X Toronto is the latest entrant to the city's competitive luxury hotel market. In this post, they talk about how they use CrowdRiff to showcase their unique amenities, save time, and stand out.

CrowdRiff's DAM was designed for the way modern marketers work with visuals. Take a look at 3 of the ways it helps marketers store, find, and share their visual content with ease.

Whatever online distribution channel a resort or hotel is using to get bookings, from an online travel agency to a GDS or its own website, the power of exceptional visual content is immeasurable.

What resort and hotel marketing metrics actually matter? This blog outlines general metrics, metrics related to your visuals, and KPIs that will help you increase conversions and direct bookings.

The best resort and hotel website designs emphasize visual imagery, but do so in a way that’s easy to understand, to navigate, and best of all, easy to book a stay.