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The Ultimate Guide to Using CrowdRiff Creators

This is a preview of our latest eBook: Destinations’ End-to-End Creator Solution for Short-Form Video Storytelling, download the full eBook to learn more.

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Savvy destination marketing teams know that their social media strategies from five years ago won’t cut it in 2024. Audiences’ insatiable appetite for on-demand, vertical video and the new short-form video platforms like Instagram Reels, TikTok, and YouTube Shorts requires a whole new playbook.

In October 2022, Meta reported more than 140 billion Reels play across Instagram and Facebook each day, a 50% increase from the previous six months. Google confirmed in February 2023 that YouTube Shorts has crossed 50 billion daily views. Platforms like Instagram Reels, YouTube Shorts, and TikTok aren’t fads – they’ve blown up because they tell short and powerful stories that feel genuine and relatable.

Hungry for more short-form video insights? Unlock more on page 4 of the full eBook

infographic about reels and shorts consumption

Travel Inspiration Now Comes From Short-Form Video

Trip-planning inspiration has been front and center to this shift to short-form vertical video, as travelers increasingly value trip content and recommendations seen across social channels.

Videos can build trust in ways that other content can’t. With bite-sized vertical video, your destination’s character and local creators are front and center and viewed on devices that they bring everywhere. That means your audience has plenty of trip inspiration in their hands or pockets to explore wherever and whenever they want. That’s where your destination’s content can meet potential visitors as they’re looking for helpful information and stories that they’ll remember.

In need of a coffee as you continue reading? Visit California are showing off one of their favorite spots with CrowdRiff Creators content like this 👇

@visitcalifornia Coffee, tea and… #fantasy 🪄Come enjoy the magic of this #videogame themed coffee shop in #Anaheim. (🎥: @KatharinaWorringer) #VisitCalifornia #travel #OC #OrangeCounty #hiddengem #coffeeaddict ♬ Hello Gentle Breeze – Official Sound Studio
PLatforms like Instagram Reel, YouTube Shorts, and TikTok aren't fads - they've blown up because they tell short and powerful stories that feel genuine and relatable

CrowdRiff Creators

We know you understand how important creating and consistently sharing short-form video content is for your long-term success. But if you’re scratching your head at what “FYP” means, or don’t have time to track trending audio, let alone compete with big budget destinations, we see you.

How much do I pay a content creator? How do I find the right person for my destination? How do I get them to send me the assets? Can I use them over and over again? … These are just some of the questions that you’ll never have to ask yourself again.

CrowdRiff Creators is the only solution dedicated to sourcing, creating, and distributing high-quality short-form video for the travel industry.

CrowdRiff Creators manages the workflow with creators from end-to-end. We handle all of the logistics, including sourcing and screening creators, payments – including negotiations, contracts, insurance and liability – and day-to-day creator support, so your team can focus on creating the best strategy for the assets that we deliver.

infographic outlining benefits of CrowdRiff Creators

Not sure how to start creating short-form video content? Learn how Destination Cleveland scaled their video content on page 18 of the full eBook

Gabe providing some great advice to other DMOs who are having gaps in their short-form video content

CrowdRiff Creators is Unique For DMOs

CrowdRiff Creators is the only way for DMOs to provide high-quality, authentic short-form video at scale at a fraction of the cost of an agency and without wasting your team’s time.

By taking on tasks such as creator sourcing and management, content approvals, editing, and payments, our customers tell us they’ve been saving up to 10 hours per week. As for costs, our customers have reported 65% more views from CrowdRiff Creator-made short-form video and at a 7x lower production cost compared to agencies. With numbers like this, it’s a no brainer.

Incase you still have some questions, take a look at a few other benefits CrowdRiff Creators offers:

Content Creators Over Traditional Influencers

CrowdRiff Creators does things a little differently than other influencer management services. Instead of focusing on traditional influencers, we work with local content creators to provide you with more authentic content from their perspective. And rest assured, the results speak for themselves!

By prioritizing quality over follower count, we’re able to match DMOs with creators that produce top-notch content that really captures the essence of the destination. And since these creators can be tough to find on your own, we do all the hard work for you.

When you work with CrowdRiff Creators, you’re not just getting more high-quality content, you’re also building a stronger connection with potential travelers by showcasing the unique perspectives and experiences of local creators. And in the end, that can translate to more impressions and higher booking rates for your destination. As Expedia noted, travelers are 2.7x more likely to book a trip when exposed to authentic content.

Skip the B-roll footage, learn how local content creators capture authentic visitor experiences on page 9 of the full eBook

Content With Context

Although 78% of marketers say they prefer to work with creators because of their willingness to collaborate, when working with influencers or content creators yourself, assets aren’t always delivered in a way that provides the most value. Short-form videos are often sent as a bunch of raw assets in a folder or as Instagram Stories, YouTube Shorts, or TikToks already packaged up, leaving you with no flexibility to make changes.

CrowdRiff Creators gives DMOs access to the short-form video snippets, grouped together in a narrative, with extra context and info, which makes them even more engaging. And the best part? These short video clips flow directly into your CrowdRiff Platform, which means that all your visual assets, including UGC, are in one convenient place. Plus, you can easily access individual video snippets to repurpose them however you want.

testimonial on the benefits CrowdRiff Creators

Unique Creator Network to Support Creator Sourcing

Want to learn how we find the best creators? Unlock more on page 12 of the full eBook

CrowdRiff Creators has an unmatched strategy for finding the best content creators for any destination, no matter how big or small. We’ve honed our skills by working with numerous destinations over the past decade and have built up a network of content creators all across North America. It’s like having a secret stash of creative talent that just keeps on growing.

display of several creators associated with CrowdRiff Creators

The CrowdRiff Creators team is made up of experts who really know their stuff when it comes to what makes a great short-form video. They’re constantly keeping up with the latest trends and best practices in the world of short-form video, so you can always count on them to deliver top-notch content.

What’s more, the team is always on the lookout for talented creators to work with. And when they find someone who seems like a good fit, they put them through a rigorous vetting process to make sure their content is up to standard. You can rest assured that any content you get from CrowdRiff Creators is of the absolute highest quality.

Emily explaining the biggest benefit of CrowdRiff Creators and how it has helped Galena with their short-form video content

Diverse And Specialized Content

When a DMO tries to produce all of their short-form videos in-house, they can end up with a pretty limited perspective on their destination. After all, the people on their marketing team can only bring so many skills and interests to the table. With 62% of consumers saying that it’s important to see diversity and inclusion in advertising and marketing, this approach just won’t cut it.

That’s where CrowdRiff Creators comes in! With our unique strategy for finding talented content creators, we can help DMOs diversify their short-form videos and broaden their representation on platforms like Instagram Reels, YouTube Shorts, and TikTok. They can even find creators with specific skill sets or perspectives that the DMO might not have on their own team. So instead of being limited by their own resources, DMOs can tap into the creative power of a whole network of talented creators.

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