Now more than ever, destination marketers are looking for up-to-date visuals to support their partners and build consumer trust during the COVID-19 recovery.
Who’s delivering or open for takeout? Who’s allowing curbside pickup? Are restaurants open for reduced-capacity dining? Which attractions are accepting visitors with physical distancing protocols?
Your audience is eager to have these questions answered, and there’s no better way to do that than by sharing quality visuals sourced directly from partners, business owners, locals, visitors, and other third parties.
Collector allows you to get rights-approved, high-resolution content directly from your community. Using a link or an embedded form on your website, people can upload their content into your CrowdRiff library.
We automatically keyword every photo and video so they’re easy to find and use in your marketing materials, like galleries on your website. Galleries are a great way to promote businesses in your area, build trust with your audience, and keep your audience up-to-date on what stage you’re at in the recovery.
Use Collector to run a contest (and take part in ours!)
Contests help you engage your audience, build brand awareness, expand your reach, and increase the number of rights-approved visuals in your library. Entries can be submitted through a Collector link, which you can customize with a logo, brand color, keywords, usage restrictions, and contest terms and conditions.
To celebrate the launch of the new Collector, we’re running a contest of our own! We would love to know more about your destination and the people who promote it.
Submit a photo or video of yourself or a colleague (or the two of you together!) at a local landmark or favorite foodie spot. You’ll have the chance to win a gift card bundle worth $250 to support businesses in your area.
We’ll be promoting the best entries in a gallery on our Community Stories Hub, on our social media channels and on our blog. We can’t wait to see who’s #BehindTheDMO.
Other ways to use Collector
- Get high-resolution content from third parties. Send a Collector link to photographers, videographers, influencers, and other third parties you work with to get more quality content into your library.
- Use a QR code on physical signage. When visitors scan the QR code at your destination, Collector will open on their phone so they can upload content on the spot.
- Collect visuals through your email newsletter. Include a Collector link in your email newsletter so your audience is frequently reminded to share their visuals with you, even if they aren't using social media.
What if I’ve been using Public Uploader?
If you’ve been using Public Uploader, your link will still work and you'll still be able to gather content through it. Plus, you get all the added benefits of Collector, including a streamlined creation process, and the ability to customize your link or embed it onto your website.
Now, you can also create as many unique Collector links as you want, so you can customize the details for your different campaigns or marketing needs.
Try Collector today!
If you’re using Public Uploader, you already have it! If not, reach out to your CSM for more information on how you can access Collector and start sourcing more content directly from your community.
Not a CrowdRiff customer yet? We’d love to show you what we’re all about! Watch a demo here.