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How DMOs Like North Alabama and Indy Are Using CrowdRiff Right Now (Roundup)

How are DMOs using CrowdRiff during this time? 

From galleries that help showcase road trip itineraries for the recovery to asking locals to share uplifting video content with Public Uploader, here's how a variety of our DMOs partners are using CrowdRiff right now.

We’re always looking for examples of how travel & tourism businesses are responding during this time. You can enter a submission in our Travel & Tourism Community Stories Hub.

Act as a reputable source of information for locals and visitors

Visit Duluth uses visuals to direct visitors to the perfect content

Using CrowdRiff Galleries & CTAs, Visit Duluth places visuals at the top of their homepage to redirect traffic seamlessly to the right page. The CTAs drive people to things like their 30 Days of Giveaways campaign—they giveaway a gift card to a local partner every day—virtual events at the local zoo, restaurants offering curbside delivery, and more.

"Destination of Hope" landing page a one-stop for locals, visitors, and daydreamers

The landing page by Niagara Falls USA highlights COVID-19 updates, information on how to support local businesses, virtual experiences in Niagara Falls, and more. They've also updated their CrowdRiff gallery on the homepage to focus on warm and hopeful images. 

Supporting local businesses

Visit Idaho encourages locals to show support for the craft beer industry

April is craft beer month in Idaho. The team created this landing page that features virtual events, breweries, and people enjoying their craft beers from home in a CrowdRiff gallery. People can use the hashtag #PintsUpIdaho to be featured. 

Louisville uses CrowdRiff's Public Uploader to support restaurants

Louisville is using CrowdRiff Galleries and Public Uploader to share restaurant menus and popular meals for takeout. 

They're also encouraging people to use the hashtag #LouisvilleTakeOut; so far, there are over 500 photos on Instagram using the hashtag.

Fort Smith is putting its most important content front and center with visuals

This resource page features the businesses locals can support by using the hashtag #SupportTheFort and CrowdRiff Galleries.

Encouraging travelers to “Dream Now, Visit Later”

North Alabama is making Road Trip itineraries for the impending drive market

The team is using CrowdRiff galleries to showcase unique imagery at each stop. The itineraries are intended for "when businesses return to normal."

The region is primarily a drive market and generally an affordable destination with lots of outdoor activities that are naturally "socially distant."

Faroe Island's real-life video game lets tourists control locals

Every day, tourists can tour the Faroe Islands by indicating where a real-life local should walk (and jump) while wearing a webcam.

Lifting followers’ spirits and fostering local pride

Visit Indy is asking people to share what they're looking forward to

Visit Indy is asking people: "The first thing I'll do in Indy when life returns to normal is_____"

They're using Public Uploader to collect video responses, and encouraging people to share them on social using the #LoveIndy hashtag.

Maryland Office of Tourism shares activities on CrowdRiff Media Hub

On their website, they put together a list of some fun activities including zoom backgrounds, which they're encouraging people to share on social media. The team is also using CrowdRiff's Media Hub to distribute activities like bingo, challenges, this or that games, and more.

Highway 1 Discovery Route shares a blog on wide-open spaces

The blog covers the top 5 ways to enjoy California central coast's wide-open spaces. It hosts a CrowdRiff gallery depicting images from Facebook and Instagram that meet social distancing standards. 

Visit Mammoth Lakes promote their Zoom backgrounds on Instagram Stories

The link leads to CrowdRiff's Media Hub, where they also share high-quality visuals for every season.

Bruce Grey Simcoe shares positivity on their homepage

Using CrowdRiff Galleries, their Good News feed showcases the happier stories coming out of the region.

Visit Oceanside is visually showcasing the good work of their community

Visit Oceanside compiled examples of positivity and resilience in their community. Using CrowdRiff galleries, they're letting community leaders and local businesses share their stories, like a distillery making hand sanitizer and a small boutique sewing masks for healthcare workers. 

Arizona State Parks is holding a "Paint Arizona" contest

Each Friday, they choose their top five in each age back and let their followers vote for the winner on Instagram. They're featuring the submissions in a CrowdRiff gallery.

How is your DMO responding? Visit our Community Stories Hub to let us know. 

Image credit: @xy_owo

How the travel industry is responding to COVID-19

About the author

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff. A former journalist, she has helped several Toronto startups raise their thought leadership profiles and scale their content efforts to influence revenue. She's passionate about storytelling, traveling, and tech.

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