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Using the Story Format to Target Travelers

What makes a great travel story?

From Uber Eats to Twitter Fleets, Spotify to TikTok, and of course, Instagram Stories and Reels, the story format has captivated consumers and marketers alike. 

What makes a travel story memorable, engaging, and actionable? Should you use photos, videos, or both? And, most importantly, how can you make the most of the story format to attract interested travelers to your destination?

Join this timely discussion to learn:

  • Best practices for creating eye-catching and on-brand stories
  • How DMOs are using TikTok, Instagram Reels, Stories, and more to attract visitors
  • Tips for promoting & measuring your travel stories across platforms for maximum exposure
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