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Q&A with Christine Zetzl from Visit Indy

Get expert tips for creating effective Facebook ads

Visit Indy has been a leader in digital marketing in the travel and tourism industry for years – especially after 2015 when they made the decision to do all of their marketing 100% digitally.

In this Q&A with Christine, their Digital Marketing Manager. We covered:

  • How the Visit Indy team increased CTR by 3x on their Facebook ads with UGC videos 
  • Christine's workflows from sourcing UGC imagery to creating the videos
  • Why Visit Indy went 100% digital and never looked back