Destinations have been waiting for return to travel, but there has been an unexpected fall out from it.
Tourism partners are struggling to fill hospitality roles, visitors are behaving poorly, and destinations are working to navigate the impact of record visitor numbers.
How can destinations balance high expectations with realistic local experiences, all while supporting local communities and responsible tourism?
Join this session to hear about how:
- Travel Wyoming’s hashtag campaign #WYTravelResponsibly created a wave of “mindful stewards” while generating hundreds of rights-approved visuals
- Discover Montrose proactively uses social media to spotlight the issues and highlight best practices to visitors
- Leading destinations have been getting creative with social media campaigns, job fairs, visitor guides, and more to combat these issues
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