How Museums & Attractions like Pacific Park and the Toronto Zoo Keep Audiences Engaged (Roundup)

April 13, 2020 Julia Manoukian

With museums and attractions closed, many marketers are finding creative and unique ways to keep audiences engaged online.  

This week we're exploring examples from attractions like Pacific Park and Grand Canyon West, and museums like The Canadian Museum of Nature and the
Toronto Zoo.

We’re always looking for examples of how travel & tourism businesses are responding during this time. You can enter a submission in our Travel & Tourism Community Stories Hub.

Showing support to hospitals and healthcare workers

Ottawa museums & attractions salute health care and frontline workers

The Canadian Museum of Nature is lighting its Queens' Lantern blue every night to salute healthcare workers. The Canada Science and Technology Museum, The Shaw Centre and Toronto's CN Tower have also joined to show their support (via CTV). 

Sharing content that your community can enjoy virtually

Pacific Park posts 360 video content, oceans sounds on YouTube

The park, which has been closed since mid-March, is posting tons of virtual content for its fans and followers to enjoy remotely. These include 360 videos, classic Pacific Parks sounds like waves and motorcycles, and even Pacific-Park inspired Zoom backgrounds. 

Grand Canyon West engages followers with nostalgic questions

The park is asking questions like "What was your initial reaction to seeing the Canyon for the first time?" Many have reacted with heartwarming and nostalgic stories. 

Watch a live stream of ring-tailed lemurs at the Toronto Zoo

With more people looking for creative ways to stay entertained at home, The Toronto Star is offering a live cam of 9 ring-trailed lemurs sunbathing, eating and playing at the Toronto Zoo.

Royal Museums Greenwich shares virtual views of famous treasures

Travel through the 16th century with this virtual globe, or navigate through a terrain of Icelandic sea monsters. 

Explore the Museum of the Earth's special exhibit online

"Bees! Diversity, Evolution, Conservation" is available online through August 2020. People can also explore the site for more educational content, including coloring activities for children

Join the Reading Museum's challenge to make a mini-museum in your home

The team is posting a prompt every day, and by the end of the week, people will have "their very own flourishing museum ready for (digital) visitors - from friends to family - to discover and enjoy." 

Region of Waterloo Museums looking for stories amid COVID-19

The small cluster of museums—including the Ken Seiling Waterloo Region Museum— is looking for objects and photos that tell a story about the pandemic in the region.

"We're asking for things at this point because as the pandemic progresses, and things change, people might think 'I won't need this sign anymore, I'm going to toss it in the garbage,'" Stacey McLennan, Collections Curator and Registrar for the Region of Waterloo Museums told 570 NEWS.

Even if they can't collect things now, they'd like to identify them for future use. You can see a list of what they're looking for here.

How is your museum or attraction responding? Visit our Community Stories Hub to let us know. 

How the travel industry is responding to COVID-19

About the author

Julia Manoukian

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff. A former journalist, she has helped several Toronto startups raise their thought leadership profiles and scale their content efforts to influence revenue. She's passionate about storytelling, traveling, and tech.

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