When it comes to travel marketing, your galleries aren’t just for visual inspiration—they’re a powerful way to guide visitors to take action. Whether it’s learning more about an experience, visiting a partner site, or booking a stay, your calls-to-action (CTAs) help turn passive browsers into engaged explorers. That’s why we’ve rolled out a fresh set of Gallery updates in the new CrowdRiff experience, giving you more control than ever over how your assets look, feel, and function.
So, What’s New?
With our new Gallery experience, CTAs are more customizable than ever.
- You can test and tailor messaging by campaign, season, or audience, without duplicating assets.
- CTAs are now more customizable with hover effects, background removal, light/dark display options, and more.
- The new CTA dashboard lets you track performance and see what’s driving engagement, so you can measure and optimize based on what works.
These updates make it easier to align your visuals with strategic actions, whether you’re building a homepage gallery, landing page, or blog feature.
How DMOs Are Using the New CTA Features
Here are five destinations that are already putting our new CTAs to work:
New Zealand
New Zealand uses hover-state CTAs across their photo and video galleries, giving them a consistent look and feel.
Nelson & Kootenay Lake
With a clean and minimal aesthetic, Nelson & Kootenay Lake’s galleries feature a collapsed arrow icon that reveals the full CTA on hover, adding subtle interactivity without clutter.
Discover Greece
Discover Greece uses their signature blue as an outlined CTA with no background, delivering a look that’s both branded and bold.
Visit Baton Rouge
Utilizing the “Always on” CTA option on their Things to Do page, Visit Baton Rouge keeps the action front and center, helping visitors dive deeper into more content.
Visit Music City
With a short-form video carousel on their summer page, Visit Music City keeps CTAs tucked away until hover, making it easy to swipe through content while keeping CTAs available when needed.
Why CTAs Matter in UGC Galleries
Your galleries naturally draw attention. Visitors are scrolling, scanning, and getting inspired by the visual stories you’re sharing. A well-placed CTA guides them to the next step, whether that’s:
- Driving traffic to a local partner
- Encouraging bookings for an event or attraction
- Or simply pointing visitors to more content on your site
With our latest updates, you can now customize those journeys for every campaign and track what’s working using performance data.
Ready to Try It?
Head to your Galleries in the new experience to dive into the updated CTA tools, explore different styles, and check out the new dashboard.
If you have any questions, check out this guide or contact our support team.
Not using CrowdRiff yet? Let’s chat! We’d love to show you what’s possible.
