Let’s say it’s the end of your work day.
As you unwind before your commute home, you take a few minutes to scroll through your Instagram… and there it is.
One of your co-workers recently posted a shot of a mouthwatering burger. Everything, from the perfectly toasted bun, to the crisp lettuce over the beef, looks flawless.
You check the location — it’s from the new cafe that opened up right down the street from your office!
The next day at work, when your stomach starts rumbling for lunch? You remember the cafe… and head right over to grab a burger of your own.
In doing so, you’ve actually just carried out a very specific consumer behavior. We call it visual decision making.
Every day, people are making decisions like what to do, where to go, and what to buy based on the visuals they see.
For brands, this trend opens up a world of opportunity to attract, engage, and inspire more people to take action.
Visual decision making is happening now, and these are the stats you need to know.
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<a href="http://bit.ly/2k9wk21" target="_blank"><img src="https://crowdriffv2.wpengine.com/wp-content/uploads/20-Powerful-Visual-Decision-Making-Statistics-Thatll-Change-the-Way-You-Do-Marketing-jan-17hq-1.jpg" alt=“Visual Decision Making Statistics CrowdRiff Infographic"/></a>
Visual Marketing Statistics
43% of consumers are influenced to purchase by photos they see on Instagram. (Source)
People who shop on their phones say images are the most important feature. (Source)
Instagram users are 70% more likely to purchase a product online. (Source)
Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Source)
46% of consumers say their purchasing decisions are influenced by Pinterest photos. (Source)
88% of consumers have purchased something they’ve pinned. (Source)
64% of women say images influence their purchasing decisions when shopping for apparel on mobile. (Source)
67% of product users say images are very important when making a purchasing decision. (Source)
Using a video on a landing page increase conversions by 86%. (Source)
63% of consumers said good images are more important than product descriptions. (Source)
53% of consumers found images more important than ratings or reviews. (Source)
60% of consumers are more likely to consider a business whose images appear in local search results. (Source)
Including a photo next to an item on a restaurant menu increases its orders by 30%. (Source)
Colored visuals are proven to increase people’s willingness to read a piece of content by 80%. (Source)
Only 10% of heard information is retained three days later. However, if a relevant image is paired with that same information, 65% of the information is retained three days later. (Source)
90% of information sent to the brain is visual. (Source)
65% of people are visual learners. (Source)
The average person reads only 20% of a web page, but will view every image. (Source)
How can marketers capitalize on visual decision making?
Your audience is being inspired by visuals: therefore, you need to build your brand’s visual influence.
Tell your story and market your brand with visual content, and connect with your audience through the language that speaks to them most.
Must-read articles on visual influence:
- What is Visual Influence (and Why Marketers Should Care)
- 5 Ways CrowdRiff Helps Brands be Better Visual Influencers
- How to Make the Business Case for a Visual Marketing Platform
Read our Guide to UGC for Travel and Tourism Brands, an eBook created in partnership with Skift. It’s full of actionable ideas, tips on getting rights to photos, and examples from global museum, airline, resort, and destination brands.