Why CrowdRiff?
Thanks for asking! We’re happy to show you why we’re a leading solution for destination marketers around the world.
Trusted by 900+ travel brands
We’re here for your success
A solution, not just a tool
Everything we do is to help DMOs thrive. Get things done fast and effectively in our platform, and get dedicated support when you need it.
For DMOs of all sizes
Big, small, or somewhere in between—every destination is different, and so is your budget. We’ll always build you a package that fits just right.
Industry leaders, not followers
By listening to our partners and customers, we’ve built features like Collector and AI rights requesting, continually raising the bar for visual marketing in tourism.
We’re way ahead of the competition
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UGC Competitor | |
|---|---|---|
| Simple rights requesting |
✔️ Request rights in-platform using advanced writing tools ✔️ Request rights directly on Instagram |
❌ Lengthy process risks reducing number of rights approvals |
| Rights tracking |
✔️ Platform tracks responses without the need for specific words or hashtags ✔️ All approvals include who requested, what they requested for, and when the asset was requested and approved |
❌ Rights approvals can only be tracked with certain words or hashtags ❌ Limited information associated with rights-approved assets |
| Advanced asset searching |
✔️ AI-powered engine processes the visual content and understands the context ✔️ Natural language search helps you find exactly what you need, even if it’s not manually tagged |
❌ Search is limited to hashtags, usernames, and what has been manually tagged |
| Content tracking |
✔️ Track 100 hashtags and connect 100 social accounts so you can always source fresh content |
❌ Limit of 30 tracked hashtags and 20 connected social accounts |
| Smart galleries |
✔️ Google Maps integration lets you add details like hours, addresses, and cost indicators ✔️ Quick-loading, mobile-friendly, beautiful, and modern gallery templates |
❌ No Google integration and slow loading times hinder trip planning ❌ Outdated gallery designs that load poorly on mobile |
| Data & insights |
✔️ Detailed data on gallery performance |
❌ Only tracks hashtag performance |
| Local-first design |
✔️ Everything you design in CrowdRiff can be customized to reflect your brand and destination ✔️ Custom CTAs support traffic and conversion for partners |
❌ Features don’t consider DMO and partner needs |
| Asset management |
✔️ AI auto-generates image tags ✔️ Fast UI and simple folder structure help your team finish tasks sooner |
❌ Manual tagging system ❌ Sloooow UI that holds teams back |
| Custom content creation |
✔️ Discover and manage new creators who can tell authentic stories and capture your DMO’s unique point of view (North America only… for now!) |
❌ Not offered |
| Mobile experience |
✔️ Well-developed mobile platform ✔️ On-the-go social media management |
❌ Mobile experience is… questionable |
| Fast and direct support |
✔️ Dedicated product support team and in-house technical support team ✔️ You’ll always get a response to your support requests within 20 minutes |
❌ Use of third-party code contributes to slow response time for technical support |
| Thought leadership |
✔️ Up-to-date blog and resources ✔️ Regular webinars hosted by CrowdRiff experts ✔️ A (very fun!) yearly SEE conference built just for DMOs |
❌ Outdated resources ❌ No dedicated content creation team ❌ No in-person events |
Already using a visual marketing platform or DAM?
No problem, we’ll migrate your existing assets to your new CrowdRiff platform for you so you can get up and running without any interruptions.
Let’s talk
What DMOs are actually saying
Don’t just take our word for it—hear how Mary Ann and Angeline at Discover Surrey use CrowdRiff to get more done with a small but mighty team.
FAQs
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Our onboarding process is the best in the industry. Most of our customers are migrated, trained, and fully operational in a few weeks.
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We’ll bring it all in! From your commissioned photography to the social content you’ve gained rights to, we’ll have the platform ready for you.
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Nope! Our galleries are simple embeds—the platform generates a link, and you drop it into your page code. You’ll see just how easy it is in your onboarding. 😌
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Don’t worry, let’s talk! 😉
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We have so many options for DMOs of all sizes—we can always custom-tailor a package that fits your exact needs.
