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Collecting Community Content: A Pot of Gold for Destination Marketers

Imagine having a direct line to a treasure trove of stunning visuals captured by your community. With CrowdRiff Collector, that fantasy becomes a reality! This powerful feature allows anyone to upload photos and videos straight to your CrowdRiff library from any device.

What you get with Collector:

✅ High-resolution visuals: No need to settle for low-res social media downloads. Ask your community to submit their high-quality photos through Collector and unlock a world of possibilities for print and digital marketing.

✅ Streamlined photo contests: Say goodbye to the chaos of managing photo contest submissions through hashtags and DMs. You’ll have all submissions organized and accessible in one central location.

✅ Effortless collaboration: Working with professional photographers? Collector makes it easy to gather large files and collaborate seamlessly.

How DMOs Are Using CrowdRiff Collector

Block Island Tourism Council

The Block Island Tourism Council ditched the old way of running their annual photo contest and embraced the power of Collector. The result? Over 800 submissions that contributed to  their most engaging Reel ever, with over 29,000 views! Talk about a winning strategy.

Destination DC

The folks at Destination DC are  pros at using Collector to gather captivating content. From showcasing snowy days in the city to highlighting local experiences, they’ve used Collector to fuel their social media and website galleries.

Visit Fort Wayne

To create a captivating and authentic 2025 Visitors Guide, the team at Visit Fort Wayne turned to its community for visual inspiration. Using CrowdRiff Collector, they gathered diverse UGC photos, showcasing the city’s vibrant experiences and hidden gems. This resulted in a visually compelling one-pager (page 67) composed entirely of UGC, a stunning full-page spread featuring a high-resolution UGC photo (page 31), and a charming image of a Corgi showcasing pet-friendly attractions in the city (page 58).

Visit Amarillo

When an unusual snowstorm hit Texas, Visit Armarillo turned to their community to capture the magic. Using Collector, they gathered stunning winter photos, filling content gaps and showcasing the unexpected beauty of their destination.

Ready to Get Creative with Collectors?

These examples are just the tip of the iceberg! Here are a few more ideas to spark your imagination:

🌸 Seasonal campaigns: Ask your community to share their favorite photos from the season or capture holiday celebrations.

🎉  Local events: Gather photos and videos from community members attending local festivals, concerts, or sporting events.

💎 Hidden gems: Encourage locals to share their favorite hidden gems and off-the-beaten-path experiences.

🤝 Partner collaboration: Work with local businesses to gather visuals showcasing their unique offerings.

Let your community’s stories shine! CrowdRiff Collector makes it simple to gather creative content, engage your audience, and transform their visual storytelling into marketing gold.

We’d love to hear from you—let us know if you find this helpful or have a successful campaign to share!