We know that getting your curated photos and videos into the hands of journalists, tour operators, and local collaborators is great for getting more eyes on your destination and driving bookings. But juggling countless individual requests can feel like a never-ending time sink, pulling you away from crafting inspiring campaigns.
That’s where CrowdRiff’s Media Hub comes in. Instead of sifting through emails and WeTransfer links, you can have a central, beautifully organized asset library brimming with content that’s approved and ready to use. You may have heard it called a media kit, a press kit, or a media center—we just call it a perfect way to share your assets with whoever needs them.
And the best part? You’re in complete control. With permission settings, you decide who sees what, ensuring your valuable content is used exactly as intended. Plus, clear descriptions and direct links to your Terms & Conditions (template here!) mean everyone is on the same page, literally!
So if you don’t already have one set up, or are looking for inspiration for yours, here are some Media Hubs that we love:
Visit Jasper
Visit Jasper made their Media Hub available to anyone to use via a landing page, and organized their assets into various album categories, covering activity types, attractions, seasonal collections, and more. The description includes instructions on how to request permission and provides contact information.
Visit Wyoming
To help partners find relevant assets easily, the Visit Wyoming team organized their albums by county. Their description area also includes a collector link to encourage partner uploads, along with contact information.
Visit Copenhagen
Visit Copenhagen added their logo and a visual cover photo to give their page a custom feel. They’ve also utilized albums for their main pillar themes, nesting categories under each with folders to further organize their assets. In the description, they provide a brief overview and contact information.
Travel Iowa
The Travel Iowa team created a landing page that links to the Media Hub and uses a gallery to showcase its available images. Once on the Media Hub, users will find a brief overview, contact information, and categorized albums.
Visit Lubbock
To organize locations and events, the Visit Lubbock team uses very detailed and easy-to-navigate albums and folders. They’ve also personalized the page with a cover photo and logo. The description clearly explains how to request images and provides contact information, and a collector link encourages partners to share their own assets.
If you’re not sure how to get started, check out these Media Hub guides. Have a great Media Hub example to show off? Tell us about it!
